The Fundamental Motivations for Business Ownership
July 29, 2026 – It is more desire for agency, than the financial rewards, that drives individuals to own their own businesses.
Franchise Buyer Motivations
‘Meet the New Boss’, Say Franchise Seekers
October 15, 2025 – Boomers are retiring in droves, and Gen-X and Gen-Y (Millennials) are the largest cohorts among franchise buyers. One thing they all have in common is the desire to control their own destinies through business ownership.
More than Financial Rewards, ‘Being My Own Boss’ Motivates Franchise Seekers
August 14, 2024 – What motivates franchise seekers? Since we last reported on the motivations of aspiring franchise owners at the end of 2023, wars in Europe and the Middle East have continued, and concerns about political change have risen among individuals wanting to own their own businesses. But the primary drivers for business ownership have changed little.
Among Motivations for Franchise Ownership, Being Your Own Boss Gains to a Record High
December 20, 2023 – Since we last reported on the motivations of aspiring franchise owners in July, war has broken out in the Middle East, mortgage rates topped 8% and stock markets plummeted, among other shocks. But by the time of our November Small Business Sentiment survey, optimism about startups rose to the highest in fifteen months.