Among Motivations for Franchise Ownership, Being Your Own Boss Gains to a Record High
December 20, 2023 – Since we last reported on the motivations of aspiring franchise owners in July, war has broken out in the Middle East, mortgage rates topped 8% and stock markets plummeted, among other shocks. But by the time of our November Small Business Sentiment survey, optimism about startups rose to the highest in fifteen months.