Prospective Business Buyer Demographics

By appending third party demographic data from Alliant, we are able to make observations about the aggregate US population of potential business buyers. In addition, our monthly surveys of future buyers complete the picture with direct user-supplied demographics.

Even Amid Pandemic, Many Franchise Prospects Top Six Figures in 2020 Household Income

Feb. 24, 2021 – More than a third of prospective franchisees earned household incomes greater than $100,000 in 2020, a relatively stable percentage despite the pandemic’s effect on employment for the better part of the year.  For this analysis, Franchise Ventures scored its pool of investment inquiries with demographic data from Alliant, a leading provider

Among Millennials and Gen X, Women Outpace Men in Share of Franchise Interest

No Glass Ceiling: Women are a Greater Share of Franchise Inquiries than Men Sept. 24, 2020 – Owning your own business holds similar appeal to men and women alike, as both are fairly evenly represented among entrepreneurs who are exploring potential franchise ownership this year. Among younger generations in particular, women lead in the number

Marital Status Appears as Key Factor for Aspiring Franchisees

Above-Average Marriage Rate May Signal Financial Stability, Value of Family Support  Sept. 24, 2020 – Nearly two-thirds of prospects interested in buying a franchise are married, an above-average rate that may add extra financial flexibility and the value of family stability to the startup process. The current marriage rate is 63.2% for entrepreneurs contacting franchises

Amid Pandemic, Financially-Strong Baby Boomers Grow Share of Franchise Prospects

July 30, 2020 – As the coronavirus pandemic has strengthened many entrepreneurs’ desire to own a business, Baby Boomers in particular have grown in their relative share of prospective franchisees who are reaching out to  franchise systems to explore potential investment. Generation X still ranks No. 1 with the largest share of prospects, but that

Boomers Lead Potential Business Buyers in Resources for Funding New Franchises

May 11, 2020 – Baby Boomers interested in buying franchises may not claim the same high growth rates of Millennial and Gen X entrepreneurs, but the sizable Boomer segment holds an attractive lead in assets to fund new franchise businesses. Baby Boomers accounted for 27% of prospects contacting franchisors through the FranchiseVentures demand-generation platform in

58% Of Potential Franchisees Are Married, Boosting Average Income

March 18, 2020 – More than half of prospects interested in buying a franchise are married, which turns out to be an important factor in boosting average household income. In fact, half of married prospects have a household income of $100,000 or more in Q4 of 2019, according to the latest data analysis by Franchise

Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership

February 14, 2020 – While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year.  Generation X claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019. Here is a demographic profile of the 39-

Three-Quarters of Franchise Prospects Own a Home, Most for 5+ Years

Dec. 10, 2019 – Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise.

Education Is No Prerequisite To Entrepreneurship – Ambition Is Its Own Degree

Nov. 27, 2019 – The lure of entrepreneurship appeals to individuals across all levels of education,  according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree. “In the spirit of the Thanksgiving holiday, we’re grateful for the opportunities that

Franchise Prospects Top $100k in Household Income

Nov. 22, 2019 – One-third of prospective franchisees have at least $100,000 in annual household income, according to the latest data analysis by Franchise Ventures — and income is clearly a key factor in finding franchisee candidates who are qualified for different opportunities. For this analysis, Franchise Ventures combined its pool of investment inquiries with

Women Outpace Men Among Gen X Franchise Prospects

Nov. 5, 2019 – Interest in owning a franchise is balanced almost equally between women and men overall, according to the latest small business analysis by Franchise Ventures — and women are starting to outpace men among Gen X prospects.  “We don’t see a glass ceiling when it comes to interest in buying a franchise,”

Millennials are the Fastest-Growing Segment of Future Franchisees

Oct. 30, 2019 – Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by  Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019. That’s up 6%

Who Buys Franchises? Prospects Are Financially Stable and Diverse

Feb. 20, 2019 – Franchised businesses can be started at a wide range of investment levels, so it’s no surprise that portals generate leads from a wide range of income levels. But a closer looks shows prospective buyers may be more financially stable than you’d think. That’s according to the largest study of franchise prospects

Who Buys Franchises? Prospects Span All Generations

Jan. 23, 2019 – The next generation of business owners is likely to be younger than you might think. According to the largest study of prospect franchise buyers to date, more than half of those interested in buying a business are under the age of 50. Baby Boomers and older are still a force to

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