Prospective Business Buyer Demographics

By appending third party demographic data from Alliant, we are able to make observations about the aggregate US population of potential business buyers. In addition, our monthly surveys of future buyers complete the picture with direct user-supplied demographics.

Among Millennials and Gen X, Women Outpace Men in Share of Franchise Interest

September 24, 2020

No Glass Ceiling: Women are a Greater Share of Franchise Inquiries than Men Sept. 24, 2020 – Owning your own business holds similar appeal to men and women alike, as both are fairly evenly represented among entrepreneurs who are exploring potential franchise ownership this year. Among younger generations in particular, women lead in the number

Marital Status Appears as Key Factor for Aspiring Franchisees

September 24, 2020

Above-Average Marriage Rate May Signal Financial Stability, Value of Family Support  Sept. 24, 2020 – Nearly two-thirds of prospects interested in buying a franchise are married, an above-average rate that may add extra financial flexibility and the value of family stability to the startup process. The current marriage rate is 63.2% for entrepreneurs contacting franchises

Amid Pandemic, Financially-Strong Baby Boomers Grow Share of Franchise Prospects

July 30, 2020

As the coronavirus pandemic has strengthened many entrepreneurs’ desire to own a business, Baby Boomers in particular have grown in their relative share of prospective franchisees who are reaching out to  franchise systems to explore potential investment. Generation X still ranks No. 1 with the largest share of prospects, but that share fell slightly from

Boomers Lead Potential Business Buyers in Resources for Funding New Franchises

May 11, 2020

Baby Boomers interested in buying franchises may not claim the same high growth rates of Millennial and Gen X entrepreneurs, but the sizable Boomer segment holds an attractive lead in assets to fund new franchise businesses. Baby Boomers accounted for 27% of prospects contacting franchisors through the FranchiseVentures demand-generation platform in 2019. Here is a

Millennial Entrepreneurs Index High for Personal Care, Child-related Franchise Categories

May 6, 2020

The Millennial generation saw a growth spurt in franchise interest last year, growing its share of franchise investment inquiries to 21% in 2019 from 16% in 2018, and leading the field with higher-than average interest in categories such as Personal Care, Child-related and Cleaning franchises.  Here is a demographic profile of the 23- to 38-year-old

58% Of Potential Franchisees Are Married, Boosting Average Income

March 18, 2020

More than half of prospects interested in buying a franchise are married, which turns out to be an important factor in boosting average household income. In fact, half of married prospects have a household income of $100,000 or more in Q4 of 2019, according to the latest data analysis by Franchise Ventures.  For this analysis,

Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership

February 14, 2020

While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year.  Generation X claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019. Here is a demographic profile of the 39- to 54-year-old cohort, based

Three-Quarters of Franchise Prospects Own a Home, Most for 5+ Years

December 10, 2019

Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise. For this analysis, Franchise

Education Is No Prerequisite To Entrepreneurship – Ambition Is Its Own Degree

November 27, 2019

The lure of entrepreneurship appeals to individuals across all levels of education,  according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree. “In the spirit of the Thanksgiving holiday, we’re grateful for the opportunities that franchise ownership offers to

Franchise Prospects Top $100k in Household Income

November 22, 2019

One-third of prospective franchisees have at least $100,000 in annual household income, according to the latest data analysis by Franchise Ventures — and income is clearly a key factor in finding franchisee candidates who are qualified for different opportunities. For this analysis, Franchise Ventures combined its pool of investment inquiries with demographic data from Alliant,

Women Outpace Men Among Gen X Franchise Prospects

November 5, 2019

Interest in owning a franchise is balanced almost equally between women and men overall, according to the latest small business analysis by Franchise Ventures — and women are starting to outpace men among Gen X prospects.  “We don’t see a glass ceiling when it comes to interest in buying a franchise,” said Michael Alston, president

Millennials are the Fastest-Growing Segment of Future Franchisees

October 30, 2019

Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by  Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019. That’s up 6% over Q2 and up

Who Buys Franchises? Prospects Are Financially Stable and Diverse

February 20, 2019

Franchised businesses can be started at a wide range of investment levels, so it’s no surprise that portals generate leads from a wide range of income levels. But a closer looks shows prospective buyers may be more financially stable than you’d think. That’s according to the largest study of franchise prospects to date. The Franchise

Who Buys Franchises? Prospects Span All Generations

January 23, 2019

The next generation of business owners is likely to be younger than you might think. According to the largest study of prospect franchise buyers to date, more than half of those interested in buying a business are under the age of 50. Baby Boomers and older are still a force to be reckoned with, and

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our cookies information for more details.