By Geography — Franchise Insights

Five-Year View of the Changes in State Shares of Franchise Prospect Interest Through Franchise Lead Flow

May 17, 2023 -The top ten states by share of franchise prospects declined from 2018 (59.53%) to 2022 (57.78%), and then grew in 2023 to a multi-year high at 60.15%.By looking at January through March franchise lead flow data from 2018, 2020 2022, and 2023 as seen in the chart above, Texas took the largest share among the states with greatest interest in 2020 with 10.62% of total inquiries as the first shock of the pandemic suppressed prospect interest in March 2020. Texas then declined to third place by 2023, as Florida ascended to 11.07% of all prospects, just under California at 11.27%.

Post-Pandemic Migration Shifts Franchise Prospect Interest Northward and and Eastward

April 13, 2023 – By comparing the shares by state year-over-year by quarter, from January-March 2020 to January-March 2022, there was a shift in the mix of where aspiring franchisees were expecting to locate franchises – from south to north, and west to east, according to new data from FranchiseInsights.com.

A Longer-Term Look at the Change in State Shares of Franchise Prospect Interest Through Franchise Lead Flow

April 13, 2022 – The southward and westward migration of franchise interest during the pandemic noted in a recent article begs the question – how does that fit into the longer-term trend? The top ten states by share of franchise prospects grew slightly as a percent of all states from 2018 (59.53%) to 2020 (59.65%) …

The Pandemic Migration Shifts Franchise Prospect Interest Southward and Westward

March 30, 2022 – By comparing the shares by state from January-March 2020 to January-March 2022, there was a shift in the mix of where aspiring franchisees were expecting to locate franchises – from north to south, and east to west, according to new data from FranchiseInsights.com. Increasing state share in that period is in …

Top-Ranked States Grow At Slower Pace in 2020 As Mid-Sized States Heat Up in Franchise Interest Index™

Feb. 9, 2021 – Georgia and Nevada continued to generate the nation’s highest adult per capita interest in buying a franchise in 2020, according to the latest data from the Franchise Interest IndexTM , but that interest grew at a slower rate amid the pandemic. Meanwhile, smaller states in the Midwest and Mid-South saw double-digit …

Southern States Maintain Top Rank in Q3 Franchise Interest Index™ As Midwestern States Lead Growth Rate

Nov. 4, 2020 – Georgia, Nevada and Florida continued to lead the nation with the highest adult per capita interest in buying a franchise in Q3 2020, according to the latest data from the Franchise Interest Index(TM), and all three saw per-capita franchise interest grow from Q2 to Q3 as the economy regained ground that had …

Georgia Reclaims Top Rank in Q2 Franchise Interest Index™

Southern States Lead in Above-Average Pace of Investment Inquiries September 3, 2020 – Georgia jumped back ahead of Nevada to lead the nation with the highest adult per capita interest in buying a franchise in Q2 2020, reclaiming the No. 1 rank that it held in the full year of 2019 according to the latest …

STATE PROFILE: South Carolina Ranks No. 4 in Franchise Interest Index™ with Strong Retail and B2B Interest

June 30, 2020 – Entrepreneurial spirit is alive and well in South Carolina, where potential franchisees were active enough to rank the state at No. 4 in per-capita Franchise Interest Index™ in 2019. The Palmetto State is the nation’s 27th largest by adult population, with 4.8 million adults over the age of 22. But it …

STATE PROFILE: Florida Ranks No. 3 in Franchise Interest Index™, Leads Large States in Travel

June 17, 2020 – As the nation’s third-largest state by adult population, Florida is a powerhouse of potential franchisees, ranking No. 3 for total investment inquiries made last year, and also No. 3 in per-capita Franchise Interest Index™ in 2019. With 19.8 million adults over the age of 22, Floridians generated 10.4% of U.S. franchising …

STATE PROFILE: Texas Ranks First in Share of Franchise Inquiries, Fifth in Franchise Interest Index™

May 27, 2020 – While Georgia leads the nation in per-capita interest in potential franchise ownership, another Southern state leads in total volume of interested franchise seekers. Texas ranked No. 1 in 2019 for its 11.3% share of inquiries through the FranchiseVentures demand-generation platform in 2019. That’s not surprising, since it also boasts the nation’s …

STATE PROFILE: Georgia Indexes Higher for Millennials, Interest in Senior Care, Business Franchises

May 20, 2020 – With the nation’s highest per-capita interest in owning a franchise last year, the state of Georgia also stands apart for its ratio of Millennial franchise prospects, and indexes higher than average for categories like Senior Care and Business and Financial services. Here is a demographic profile of Georgia prospects who contacted …

Nevada Edges Past Georgia To Lead Q1 Franchise Interest Index™

April 22, 2020 – Nevada edged past Georgia to lead the nation with the highest adult per capita interest in buying a franchise in Q1 2020, according to new data from Franchise Insights. Georgia had claimed the top spot in the The Franchise Interest IndexTM for the full year of 2019. The Franchise Interest IndexTM …

Mid-tier Metros Log Fastest Growth in Franchise Interest for Q4

Jacksonville, Tucson Lead Top 50 Metro Areas, as Springfield and Worcester Top Mid-Sized Metros March 25, 2020 – Mid-sized metropolitan areas under 1 million population showed some of the strongest year-over-year growth in franchise-buying interest, claiming 7 of the top 10 spots in latest business data from Franchise Insights. The rest of the top 10 …

Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™

Alaska, Hawaii lead overall gains, Georgia tops growth among large-population states February 12, 2020 – Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for …

Georgia Leads the Nation in New Franchise Interest Index™

January 13, 2020 – Georgia, Nevada and Florida led the nation with the highest levels of interest in buying a franchise in 2019, according to new data from Franchise Insights. The Franchise Interest Index™ reveals the relative interest of entrepreneurs making an investment inquiry by indexing proprietary data with state population on a per capita basis. …