Franchise Interest By Category

Explore the dynamics of franchise category and business category interest and how they change over time, by age cohort. See the impact of exogenous factors like politics and the pandemic on relative franchise category interest over time.

2020 Q4 Review Shows Resilient Franchise Categories Compared to Pre-Covid Results

Home Services, Senior Health Care and Cleaning and Maintenance Franchise Development Categories Grow Share Over Prior Year Jan. 27, 2020 – As investment inquiries to franchises rose in almost all categories in December, the year end results also provide insight into which business categories are most resilient and grew their share of prospective franchisees’ interest.

2020 Ends with Optimism as December Inquiries Rise In Almost All Franchise Categories

Computers, Home Services and Pet Services Lead Franchise Development Categories in Monthly Growth Jan. 20, 2021 – In a broad-based sign of small business optimism, aspiring business owners closed out 2020 on a positive note, with investment inquiries rising in almost every category of available franchises. Overall, inquiries rose 11.1% from November to December, according

Two-Year Franchise Category Trends Show Pandemic Impact on Buyer Interest

Two-Year Franchise Category Trends Show Pandemic Impact on Buyer Interest

Franchise Leads Ebb and Flow With Perceptions of Viability Dec. 22, 2020 – The roller-coaster year of 2020 has left its mark on categories of franchise interest, with winners and losers. The Home Services, Senior and Health Care, and Cleaning and Maintenance franchise categories grew significantly, despite already having large shares of interest prior to

Which Business Categories Will Grow Most in 2021?

Coming Boom in Travel, Personal Care, and Restaurants Dec. 16, 2020 – Making a range of assumptions about recovery to interest levels prior to the pandemic, inquiries to Personal Care and Travel and Lodging franchises are likely to grow geometrically in 2021.  Per the chart above, future owner interest in Travel and Lodging franchises and

Financial Services Category Leads August Growth in Franchise Interest

Other Franchise Development Growth Categories Include Health and Fitness, Home Services and Automotive September 10, 2020 – Aspiring franchise owners were focused on “taking care of business” last month, thinking ahead about seasonal changes in consumer needs as interest in Financial Services franchises led August growth of investment inquiries, followed by increased interest in Health,

Hardest-Hit Franchise Categories Lead July Growth in Inquiries

August 19, 2020 – The volume of entrepreneurs contacting franchisors to explore owning a franchise strengthened for the third month in a row in July, with the highest growth occurring in categories most affected in prior months by social-distancing and uncertainty brought on by the coronavirus pandemic.   Many categories also saw gains in the average

Home Services Surge in Popularity, Rank No. 1 in Q2 Franchise Investment Inquiries

August 13, 2020 – Home Services surged past Food and Restaurant franchises to rank as the No. 1 most popular category for aspiring franchisees in Q2 2020, while Real Estate franchises experienced the greatest increase of investment interest over the previous quarter.  The Franchise Insights rankings are proprietary data drawn from the Franchise Ventures’ demand-generation

Franchise Inquiries Rise in Most Categories as States Reopen

June 11, 2020 – After months of economic uncertainty driven by the coronavirus, investment interest rose in May in most franchise categories in the United States. While the most growth occurred in categories that are less affected by mandated closures and social distancing, even some categories more directly affected by the pandemic saw positive signs

Top Franchise Categories Retain Relative Ranking in Q1

Food and Restaurants Maintain Most Popular Rank, as Automotive Leads Quarterly Growth April 28, 2020 – Despite coranavirus-driven volatility in key business sectors in March, the relative ranking of top franchise categories remained the same in Q1 of 2020, compared with Q4 of 2019. Food and Restaurant franchises continue as the most popular category drawing

Coronavirus Drives More Interest in Some Franchise Categories, Less in Others

April 10, 2020 – As the sudden spread of coronavirus has changed so many aspects of daily business and personal life in recent weeks, entrepreneurial interest in different types of franchises has shifted as well. Franchise Insights examined how investment inquiries for different categories changed from February to March, and it seems that potential franchisees

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