Franchise Interest By Category

Explore the dynamics of franchise category and business category interest and how they change over time, by age cohort. See the impact of exogenous factors like politics and the pandemic on relative franchise category interest over time.

Two-Year Franchise Category Trends Show Pandemic Impact on Buyer Interest

Two-Year Franchise Category Trends Show Pandemic Impact on Buyer Interest

December 22, 2020

Franchise Leads Ebb and Flow With Perceptions of Viability Dec. 22, 2020 – The roller-coaster year of 2020 has left its mark on categories of franchise interest, with winners and losers. The Home Services, Senior and Health Care, and Cleaning and Maintenance franchise categories grew significantly, despite already having large shares of interest prior to

Which Business Categories Will Grow Most in 2021?

December 16, 2020

Coming Boom in Travel, Personal Care, and Restaurants Dec. 16, 2020 – Making a range of assumptions about recovery to interest levels prior to the pandemic, inquiries to Personal Care and Travel and Lodging franchises are likely to grow geometrically in 2021.  Per the chart above, future owner interest in Travel and Lodging franchises and

Financial Services Category Sets the Growth Pace in Franchise Lead Generation For 2nd Month in a Row

October 29, 2020

Real Estate and Pet Services Franchise Development Categories are Close Seconds Financial Services franchises led the list of growing franchise development categories  for the second month in a row in September, as prospective franchise owners increased their investment inquiries among categories that also included Real Estate franchises, Pet Services franchises and Business Services franchises.  Many

Financial Services Category Leads August Growth in Franchise Interest

September 10, 2020

Other Franchise Development Growth Categories Include Health and Fitness, Home Services and Automotive Aspiring franchise owners were focused on “taking care of business” last month, thinking ahead about seasonal changes in consumer needs as interest in Financial Services franchises led August growth of investment inquiries, followed by increased interest in Health, Home and Automotive franchises.

Hardest-Hit Franchise Categories Lead July Growth in Inquiries

August 19, 2020

The volume of entrepreneurs contacting franchisors to explore owning a franchise strengthened for the third month in a row in July, with the highest growth occurring in categories most affected in prior months by social-distancing and uncertainty brought on by the coronavirus pandemic.   Many categories also saw gains in the average number of investment inquiries

Home Services Surge in Popularity, Rank No. 1 in Q2 Franchise Investment Inquiries

August 13, 2020

Home Services surged past Food and Restaurant franchises to rank as the No. 1 most popular category for aspiring franchisees in Q2 2020, while Real Estate franchises experienced the greatest increase of investment interest over the previous quarter.  The Franchise Insights rankings are proprietary data drawn from the Franchise Ventures’ demand-generation platform, which provides the

Franchise Inquiries Rise in Most Categories as States Reopen

June 11, 2020

After months of economic uncertainty driven by the coronavirus, investment interest rose in May in most franchise categories in the United States. While the most growth occurred in categories that are less affected by mandated closures and social distancing, even some categories more directly affected by the pandemic saw positive signs as the average number

Top Franchise Categories Retain Relative Ranking in Q1

April 28, 2020

Food and Restaurants Maintain Most Popular Rank, as Automotive Leads Quarterly Growth Despite coranavirus-driven volatility in key business sectors in March, the relative ranking of top franchise categories remained the same in Q1 of 2020, compared with Q4 of 2019. Food and Restaurant franchises continue as the most popular category drawing interest from potential franchisees,

Coronavirus Drives More Interest in Some Franchise Categories, Less in Others

April 10, 2020

As the sudden spread of coronavirus has changed so many aspects of daily business and personal life in recent weeks, entrepreneurial interest in different types of franchises has shifted as well. Franchise Insights examined how investment inquiries for different categories changed from February to March, and it seems that potential franchisees are mindful of both

Home Services Leads Most Popular Categories Among Prospective Franchisees

January 30, 2020

Home Services is the most popular category of franchises among potential franchise buyers, according to new data from Franchise Insights , with more investment inquiries in 2019 than any other category. Home Services topped Computer and Internet businesses as well as Food and Restaurant franchises to claim the top spot. The Franchise Insights rankings are

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our cookies information for more details.