Prospective Buyer Behavior

Here we provide data and analysis of the motivations of buyers, behaviors during the franchise search process, and preferences for contact and communications. In summary, it is all about what we can observe about the actions that business and franchise buyers take before purchase.

Vast Majority of Franchise Prospects Focus on a Few Concepts for Research and Contact

August 10, 2022 – While many changes in franchise buyer behavior were noted over the last few years during the height of the pandemic, some things remained relatively constant. Despite the availability of hundreds of franchise offerings among dozens of categories in the directories at FranchiseVentures digital brands, most prospects still narrow their focus to

Franchises Are Increasingly Preferred Over Purchases of Existing Businesses

 July 27, 2022 – In a June 2022 survey of aspiring business owners, 18% indicated a preference for the option to “buy a franchise” over buying an existing business. While 38.5% indicated interest in the franchise purchase option, only 20.3% indicated an interest in buying an existing business. While reasons for the preferences were not

The Primary Motivations for Franchise Ownership Are Persistent

July 6, 2022 – Despite pandemic , war, and economic headwinds, the control over one’s destiny continues to propel entrepreneurs towards owning a business in America. In a very large sample over multiple years, “being one’s own boss” remains the main motivator cited by entrepreneurs researching business ownership across FranchiseVentures, the leading network of online

Insights Into Franchise Buyer Personas from Rankings of Desired Franchise Characteristics

March 23, 2022 — There seem to be at least two market segments or distinct buyer groups reflected in the FranchiseInsights.com Small Business Startup Sentiment survey in their preferences for franchises. Respondents were asked to rank eight franchise characteristics in order of importance to their ultimate selection, along with a “not important to me” option

Prospects Rank Desirable Characteristics of Franchises, with Surprising Results

March 10, 2022 — In the February FranchiseInsights.com Small Business Startup Sentiment survey, respondents were also asked to rank eight franchise characteristics in order of importance to their ultimate selection, along with a “not important to me” option for each. On the surface, “low cost of entry” and “higher earnings potential” were ranked highest, on

The Primary Motivations for Franchise Ownership are Resilient

January 20, 2022 — Despite the disruptions to normal human behavior due to the global pandemic, the control over one’s destiny and financial independence continue to be the most powerful motivations for owning a business in America. In a very large sample over multiple years, working for oneself remains the main motivator cited by entrepreneurs researching

Surveys Say It’s a Better Time to Buy a Franchise than a Home

September 22, 2021 – Preliminary results from the University of Michigan’s September 2021 survey of consumer confidence as reported by Business Insider show that the lowest percentage of consumers in four decades think that “now is a good time to buy a home.” High prices and low inventory have taken a toll on consumer enthusiasm

The Pandemic Had Little Impact on the Primary Motivations for Franchise Ownership

September 1, 2021 — Some things haven’t changed, despite the global pandemic. The control over one’s destiny and financial independence remain the most powerful motivations for owning a business. In fact, working for oneself remains the main motivator cited by entrepreneurs researching business ownership across the leading network of online franchise information directory brands.  “Be

‘Be My Own Boss’ Remains the Primary Motivation for Small Business Ownership

April 13, 2021 – A year of global pandemic has not significantly changed the primary drivers of business ownership. Financial independence and controlling one’s own destiny remain the most powerful motivations for owning a business. In fact, working for oneself remains the No. 1 reason cited by entrepreneurs researching business ownership across the leading network

Google Searches Confirm Uptrend in Franchise and Business Startup Interest

June 18, 2020 – Interest in franchise and business ownership has been rebounding in Google search trends over the past two months, rising steadily after a steep slide during the early weeks of coronavirus uncertainty and mandated state and city shutdowns.  The search gains are confirmed by positive sentiment and increased investment inquiries from prospective

‘Side Business Income’ Motivates Half of Potential Business Buyers

Dec. 12, 2019 – Owning a small business is not always a full-time venture – in fact, half of potential business buyers say that one of their motivations is owning a “side business for supplemental income.” That’s according to an ongoing survey of potential business buyers across the Franchise Ventures demand generation platform. Side-business income

‘Lifestyle Rewards’ Rank as No. 3 Reason to Own a Small Business

Dec. 5, 2019 – Owning a small business can give you the freedom and flexibility to match different lifestyles, and that’s important to more than half of entrepreneurs answering a survey across the Franchise Ventures demand generation platform. More than half, or 56.5%, say “lifestyle rewards” are one of their top motivations as they think

Income Potential Ranks as No. 2 Motivation to Own a Business

Nov. 25, 2019 – While a desire to “by my own boss” is the No.1 motivation for people thinking about buying a business, the potential to earn more money ranks a strong No. 2, according to the business-buyer survey across the Franchise Ventures demand generation platform.  Nearly three-quarters of respondents, or 72.5%, cite “income potential”

One Third of Prospective Small-Business Buyers Ready to Switch From Corporate Life

Nov. 18, 2019 – More than one-third of potential business buyers are motivated by a desire to stop “climbing the corporate ladder,” according to the survey across the Franchise Ventures demand generation platform.  “In many cases, experienced managers and executives are ready to run their own show,” said Michael Alston, president of Franchise Ventures. “That

‘Be Your Own Boss’ Tops List of Small-Business Ownership Motivations

Nov. 11, 2019 – The No. 1 reason that budding entrepreneurs want to own their own business is to “Be your own boss,” according to the survey across the Franchise Ventures demand generation platform.  A full 87% of users starting a franchise search said that being the boss was a primary motivation for them, beating

Who Buys Franchises? Digital Prospects Show Focused Intent

March 20, 2019 – With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers shows the majority are focused on

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