
Further Interest Drives Franchise Prospects to Visit Franchisor Websites After Requesting More Information on Franchise Portals
By: Michael Alston for Franchise Insights February 01, 2023 — A substantial flow of leads to franchise development sites comes from prospects originating on portal websites that are used to research franchises. According to surveys over the last several months, 75% of prospects who submitted an inquiry subsequently visited the franchise website. In addition, 29% …