Here we provide data and analysis of the motivations of buyers, behaviors during the franchise search process, and preferences for contact and communications. In summary, it is all about what we can observe about the actions that business and franchise buyers take before purchase.
March 23, 2022 — There seem to be at least two market segments or distinct buyer groups reflected in the FranchiseInsights.com Small Business Startup Sentiment survey in their preferences for franchises. Respondents were asked to rank eight franchise characteristics in order of importance to their ultimate selection, along with a “not important to me” option …
March 10, 2022 — In the February FranchiseInsights.com Small Business Startup Sentiment survey, respondents were also asked to rank eight franchise characteristics in order of importance to their ultimate selection, along with a “not important to me” option for each. On the surface, “low cost of entry” and “higher earnings potential” were ranked highest, on …
January 20, 2022 — Despite the disruptions to normal human behavior due to the global pandemic, the control over one’s destiny and financial independence continue to be the most powerful motivations for owning a business in America. In a very large sample over multiple years, working for oneself remains the main motivator cited by entrepreneurs researching …
October 20, 2021 — In September, we shared that the uncertainty and disruptions of the global pandemic did not significantly change the mix of drivers toward business ownership as seen in our large monthly sample set. Desire to “be your own boss” is consistently the top motivator. But what is it about being your own …
September 22, 2021 – Preliminary results from the University of Michigan’s September 2021 survey of consumer confidence as reported by Business Insider show that the lowest percentage of consumers in four decades think that “now is a good time to buy a home.” High prices and low inventory have taken a toll on consumer enthusiasm …
September 1, 2021 — Some things haven’t changed, despite the global pandemic. The control over one’s destiny and financial independence remain the most powerful motivations for owning a business. In fact, working for oneself remains the main motivator cited by entrepreneurs researching business ownership across the leading network of online franchise information directory brands. “Be …
May 12, 2021 – Despite the availability of dozens of franchise categories and hundreds of franchise options at FranchiseVentures digital brands, most prospects narrow their focus to a single concept when requesting further information. In looking at data for more than ten thousand prospects in April 2021, almost 46% selected a single franchise opportunity for …
April 13, 2021 – A year of global pandemic has not significantly changed the primary drivers of business ownership. Financial independence and controlling one’s own destiny remain the most powerful motivations for owning a business. In fact, working for oneself remains the No. 1 reason cited by entrepreneurs researching business ownership across the leading network …
March. 31, 2021 – In a recent survey of aspiring business owners, almost two thirds indicated their interest to “buy a franchise” over the other paths to business ownership. Less than one third (32%) indicated an interest in buying an existing business. While reasons for the preferences were not solicited, the benefits of a network …
October 8, 2020 – One clear trend this year is that prospective franchise buyers have become more focused on one or two businesses during the discovery phase of their search. The share of prospects narrowing their research to one or two concepts in any given month rose from Q1 2020 to Q2, and remained higher …
July 22, 2020 – The pandemic has not changed the primary drivers of business ownership — independence and controlling your own destiny remain the most powerful motivations for owning a business. In fact, working for oneself is the No. 1 reason cited by entrepreneurs researching ownership across the leading network of online franchise information directory …
June 18, 2020 – Interest in franchise and business ownership has been rebounding in Google search trends over the past two months, rising steadily after a steep slide during the early weeks of coronavirus uncertainty and mandated state and city shutdowns. The search gains are confirmed by positive sentiment and increased investment inquiries from prospective …
Dec. 12, 2019 – Owning a small business is not always a full-time venture – in fact, half of potential business buyers say that one of their motivations is owning a “side business for supplemental income.” That’s according to an ongoing survey of potential business buyers across the Franchise Ventures demand generation platform. Side-business income …
Dec. 5, 2019 – Owning a small business can give you the freedom and flexibility to match different lifestyles, and that’s important to more than half of entrepreneurs answering a survey across the Franchise Ventures demand generation platform. More than half, or 56.5%, say “lifestyle rewards” are one of their top motivations as they think …
Nov. 25, 2019 – While a desire to “by my own boss” is the No.1 motivation for people thinking about buying a business, the potential to earn more money ranks a strong No. 2, according to the business-buyer survey across the Franchise Ventures demand generation platform. Nearly three-quarters of respondents, or 72.5%, cite “income potential” …
Nov. 18, 2019 – More than one-third of potential business buyers are motivated by a desire to stop “climbing the corporate ladder,” according to the survey across the Franchise Ventures demand generation platform. “In many cases, experienced managers and executives are ready to run their own show,” said Michael Alston, president of Franchise Ventures. “That …
Nov. 11, 2019 – The No. 1 reason that budding entrepreneurs want to own their own business is to “Be your own boss,” according to the survey across the Franchise Ventures demand generation platform. A full 87% of users starting a franchise search said that being the boss was a primary motivation for them, beating …
March 20, 2019 – With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers shows the majority are focused on …