
Franchise Lead Generation Portals Drive Discovery and Consideration – And Subsequent Visits to Franchisor Sites
May 24, 2023 — A very small percentage (5.2%) of aspiring franchise owners are already “very familiar” with the franchises they inquire about, and another 20.3% are “already somewhat familiar” with them, according to surveys of interested franchise seekers on FranchiseVentures’ portal sites in the three months ending May 2023.