Franchise Development

Using prospect data from Franchise Ventures’ portfolio of consumer-facing brands and the tools of data science, we provide growth-focused franchise systems with insights designed to optimize prospect engagement and development results.

Financial Services Category Leads August Growth in Franchise Interest

September 10, 2020

Other Franchise Development Growth Categories Include Health and Fitness, Home Services and Automotive Aspiring franchise owners were focused on “taking care of business” last month, thinking ahead about seasonal changes in consumer needs as interest in Financial Services franchises led August growth of investment inquiries, followed by increased interest in Health, Home and Automotive franchises.

August’s Prospective Franchisees Display Highest Readiness Seen Yet in 2020

August 27, 2020

Has Business Buyers’ Pandemic Pessimism Peaked? In welcome news for franchise development professionals, responses collected August 20-26, 2020 for the FranchiseInsights.com Small Business Startup Sentiment Index™ revealed a new high point for buyer readiness in 2020. Over 23% of persons aspiring to own franchises indicated plans to buy or start a business “this month” —

Hardest-Hit Franchise Categories Lead July Growth in Inquiries

August 19, 2020

The volume of entrepreneurs contacting franchisors to explore owning a franchise strengthened for the third month in a row in July, with the highest growth occurring in categories most affected in prior months by social-distancing and uncertainty brought on by the coronavirus pandemic.   Many categories also saw gains in the average number of investment inquiries

Franchise Interest in COVID-Impacted Categories Strengthens Again in June

July 16, 2020

Investment interest from potential franchise buyers strengthened for the second month in a row in June, with rising prospects in several categories that were previously hard-hit by coronavirus concerns, such as Personal Care and Food franchises.  Many categories saw double-digital percentage gains over May in the number of prospects who contacted franchisors to explore owning

Google Searches Confirm Uptrend in Franchise and Business Startup Interest

June 18, 2020

Interest in franchise and business ownership has been rebounding in Google search trends over the past two months, rising steadily after a steep slide during the early weeks of coronavirus uncertainty and mandated state and city shutdowns.  The search gains are confirmed by positive sentiment and increased investment inquiries from prospective franchise buyers across the 

Franchise Inquiries Rise in Most Categories as States Reopen

June 11, 2020

After months of economic uncertainty driven by the coronavirus, investment interest rose in May in most franchise categories in the United States. While the most growth occurred in categories that are less affected by mandated closures and social distancing, even some categories more directly affected by the pandemic saw positive signs as the average number

Small Business Startup Sentiment Index™ (SSI) Shows Growing Readiness in May

May 28, 2020

The highest percentage of aspiring franchisees plan to open a business within the next three months than at any time in 2020. Data collected May 23-27, 2020, for the FranchiseInsights.com Small Business Startup Sentiment Index™ show that 39.5% of aspiring owners are planning to start a business in the next three months, up from 30.8%

Franchise Prospects Report Higher Contact Attempt Rates in 2020

May 21, 2020

According to a May survey of interested franchise buyers, more franchisors are consistently following through with each inquiry and attempting to make contact.  In May, 62.5% of respondents report being contacted by each of the one or more franchises to which they inquired. This is all the more important, considering that over 46% of prospective

Online Portals Drive Franchise Discovery

April 24, 2020

According to an April 2020 survey of interested franchise buyers, online franchise opportunity directories and their associated mobile apps play an integral role not only as a tool for comparison shopping, but also for discovery and consideration of less familiar franchises.  Over 79% of prospective buyers chose to submit an inquiry to a franchise brand

Franchisors Adapt Budgets to Coronavirus Impact in March

April 16, 2020

A comparative analysis of February and March advertising spending of FranchiseVentures clients revealed a spectrum of mindsets toward development investments, as brands contended with the financial and operational challenges wrought by the coronavirus.   The two determinants of spending are 1) budget, and 2) the availability of leads (buyer demand). Some of the changes seen were

Coronavirus Drives More Interest in Some Franchise Categories, Less in Others

April 10, 2020

As the sudden spread of coronavirus has changed so many aspects of daily business and personal life in recent weeks, entrepreneurial interest in different types of franchises has shifted as well. Franchise Insights examined how investment inquiries for different categories changed from February to March, and it seems that potential franchisees are mindful of both

Access to Funding Identified as Greatest Hurdle to Franchise Ownership

March 12, 2020

Respondents to a February 2020 of aspiring small business owners cited “funding or access to credit” as the biggest barrier to buying a franchise. This level is just below the 68.5% seen in the month-earlier survey. Franchise buyers recognize that franchise fees account for  a relatively small portion of the capital required to start a

Mystery Shopping Survey Offers Tips for Franchise Development Teams

March 5, 2020

  Tip #1 Send an email or text to make initial contact Given the unwanted robocalls that we all get, don’t we ignore phone calls from numbers we don’t recognize? Prospects want some kind of introduction to know more about your franchise before calling you or taking your call. In a 2020 survey of franchise

Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™

February 20, 2020

Alaska, Hawaii lead overall gains, Georgia tops growth among large-population states Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data  from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for both overall interest and

New Mobile App Helps Franchise Development Teams Improve Contact Rates

February 7, 2020

Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement  with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams

Development Budgets Increasing For Franchises Across All Growth Stages

December 19, 2019

Over 63% of franchise systems plan to spend more to recruit new franchisees in 2020, and a closer look at key segments shows that confidence is strong in franchise systems in all stages of growth.  Plans to maintain or increase spending were strong across emerging, established and large franchise systems, according to a survey across

More Than 63% of Franchisors Plan To Increase Recruitment Spend in 2020

December 17, 2019

In a strong showing of their confidence about the future, nearly two-thirds of franchises plan to spend more to recruit new franchisees in 2020, according to a survey across the Franchise Ventures demand-generation platform.  “Business confidence is evident in  franchises, the leading category of small businesses,” said Michael Alston, president of Franchise Ventures. “Growth-oriented franchises

Franchise Daypart Data Helps Unravel the Mystery Behind “Low” Contact Rates

October 10, 2019

Ask any franchise development team what the No.1 franchisee recruitment challenge is, and chances are you’ll hear “contact rate” mentioned. The percentage of franchise inquiries with a successful return phone call is consistently lower than targets in industry Mystery Shopping surveys.  This is even more astounding when you realize that the vast majority of prospects

4 Tips to Improve Your Franchise Contact Rate

February 1, 2019

What’s smarter than a smartphone? Two smart phones – yours, and the one in the hands of the local entrepreneur who wants to know more about owning one of your franchises. In less than a decade, smart phones connected to the Internet have skyrocketed to become the No. 1 channel for potential investors to research

Sales Advice For Emerging Franchisors

January 29, 2019

If you’re an emerging franchise, making the leap from an owned-and-operated business to the franching model, you’ve got a tough task. Your first few sales are based on the promise of your concept, not a track record in serving franchisees. Fortunately, many prospective franchisees are looking for ground-floor opportunity, and may be emotionally drawn to

Prospect Data Shows Contact Opportunity Beyond Business Hours

January 2, 2019

If you work in new franchise development, you know how crucial the first phone call is – and how hard it is to make that phone connection. Year after year, contact rates for the franchising industry remain challenging, and now we know why. It boils down to this: There’s an eye-popping mismatch between typical business

Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase

November 20, 2018

So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect

5 Recruiting Tips For Finding New Franchise Owners

October 8, 2018

With a growing economy, savvy franchisors expect that competition will increase – not just for customers, but also for franchisees to own new locations. Forbes offers five timely tips for recruiting franchise owners, starting with “Profile your all-star candidate”  – read more in Forbes

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