Franchise Development

Gleaning data from Franchise Ventures’ portfolio of properties, we provide insights about how to identify and connect with prospects for expanding franchise systems.

With access to the Internet’s single largest source of prospective franchise buyers and and leveraging our deep expertise in data science and machine learning, we are able to discern:

  • the most effective channels for reaching franchise buyers – where, when and how to connect with them
  • best practices for managing initial contact for fruitful conversations with prospects
  • benchmarking data on key drivers for franchise development

Franchise Daypart Data Helps Unravel the Mystery Behind “Low” Contact Rates

October 10, 2019

Ask any franchise development team what the No.1 franchisee recruitment challenge is, and chances are you’ll hear “contact rate” mentioned. The percentage of franchise inquiries with a successful return phone call is consistently lower than targets in industry Mystery Shopping surveys.  Now, with back-to-back years of analyzing the largest collection of franchise leads available, the

67% of Franchisors Plan Higher Recruitment Budgets As Economy Improves

February 19, 2019

According to a survey of active franchise systems conducted by Franchise Insights, franchisors plan to raise their recruitment budgets this year as favorable growth conditions continue. More than 86% of franchisors plan to spend at least the same amount in 2019 as they spent on franchise lead generation in 2018. And 67% of respondents said

4 Tips to Improve Your Franchise Contact Rate

February 1, 2019

What’s smarter than a smartphone? Two smart phones – yours, and the one in the hands of the local entrepreneur who wants to know more about owning one of your franchises. In less than a decade, smart phones connected to the Internet have skyrocketed to become the No. 1 channel for potential investors to research

Sales Advice For Emerging Franchisors

January 29, 2019

If you’re an emerging franchise, making the leap from an owned-and-operated business to the franching model, you’ve got a tough task. Your first few sales are based on the promise of your concept, not a track record in serving franchisees. Fortunately, many prospective franchisees are looking for ground-floor opportunity, and may be emotionally drawn to

Prospect Data Shows Contact Opportunity Beyond Business Hours

January 2, 2019

If you work in new franchise development, you know how crucial the first phone call is – and how hard it is to make that phone connection. Year after year, contact rates for the franchising industry remain challenging, and now we know why. It boils down to this: There’s an eye-popping mismatch between typical business

Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase

November 20, 2018

So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect

5 Recruiting Tips For Finding New Franchise Owners

October 8, 2018

With a growing economy, savvy franchisors expect that competition will increase – not just for customers, but also for franchisees to own new locations. Forbes offers five timely tips for recruiting franchise owners, starting with “Profile your all-star candidate”  – read more in Forbes

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