Small Business Startup Sentiment Index™

Monthly Index of Prospective Business Owners

FranchiseInsights.com has collected Small Business Startup Sentiment™ Trends data with monthly surveys of persons inquiring about franchises and business opportunities since January 2020.

September Startup Sentiment Index™ Shows Dramatic Increase in Startups Planned 3 Months Out

October 15, 2020

Pending Election Puts Immediate Startup Plans on Hold In a remarkable turnabout, future business owners planning to start “this month” plummeted, while startups planned “3 months out” reached the highest ever recorded in responses collected September 23-30 2020, for the FranchiseInsights.com Small Business Startup Sentiment Index™.  In August we reported the encouraging development that over

August’s Prospective Business Owners Display Highest Readiness Seen Yet in 2020

August 27, 2020

Has Business Buyers’ Pandemic Pessimism Peaked? Updated 12:24 p.m., Tuesday, Aug. 6, 2020 In a strong sign of growing economic optimism amid the pandemic, responses collected August 20-26, 2020 for the FranchiseInsights.com Small Business Startup Sentiment Index™ revealed a new high point for buyer readiness in 2020. Over 23% of the aspiring business owners surveyed 

Google Searches Confirm Uptrend in Franchise and Business Startup Interest

June 18, 2020

Interest in franchise and business ownership has been rebounding in Google search trends over the past two months, rising steadily after a steep slide during the early weeks of coronavirus uncertainty and mandated state and city shutdowns.  The search gains are confirmed by positive sentiment and increased investment inquiries from prospective franchise buyers across the 

Small Business Startup Sentiment Index™ (SSI) Shows Growing Readiness in May

May 28, 2020

The highest percentage of aspiring franchisees plan to open a business within the next three months than at any time in 2020. Data collected May 23-27, 2020, for the FranchiseInsights.com Small Business Startup Sentiment Index™ show that 39.5% of aspiring owners are planning to start a business in the next three months, up from 30.8%

Small Business Startup Sentiment Index™ (SSI) Shows Increasing Confidence in February 2020

February 26, 2020

Recent surveys of prospective small business buyers revealed a healthy uptick in confidence from January to February 2020. The new Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of Franchise Ventures. When presented with the statement,

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