Small Business Startup Sentiment Index™

Monthly Index of Prospective Business Owners

FranchiseInsights.com has collected Small Business Startup Sentiment™ Trends data with monthly surveys of persons inquiring about franchises and business opportunities since January 2020.

Entrepreneurs Ramp Up Enthusiasm for Spring Openings in November’s Startup Sentiment Index™

December 4, 2020

Download the full December 3 Report Release Dec. 3, 2020 – Forward-looking entrepreneurs are increasingly optimistic about 2021, with startups planned for “4-6 months out” reaching the highest levels ever recorded in the latest FranchiseInsights.com Small Business Startup Sentiment Index™ (SSI).  ‘Buoyed by positive vaccine news and easing uncertainty post-election, the Nov. 19-26 survey showed

September Startup Sentiment Index™ Shows Dramatic Increase in Startups Planned 3 Months Out

October 15, 2020

Pending Election Puts Immediate Startup Plans on Hold Updated 10:24 a.m., Thursday, Oct. 22, 2020 PRESS RELEASE: Additional highlights from full Sept. 2020 Small Business Startup Sentiment Index™ FULL REPORT: Download the full Sept. 2020 Small Business Startup Sentiment Index™ In a remarkable turnabout, future business owners planning to start “this month” plummeted, while startups

August’s Prospective Business Owners Display Highest Readiness Seen Yet in 2020

August 27, 2020

Has Business Buyers’ Pandemic Pessimism Peaked? Updated 12:24 p.m., Tuesday, Aug. 6, 2020 In a strong sign of growing economic optimism amid the pandemic, responses collected August 20-26, 2020 for the FranchiseInsights.com Small Business Startup Sentiment Index™ revealed a new high point for buyer readiness in 2020. Over 23% of the aspiring business owners surveyed 

Franchise Interest in COVID-Impacted Categories Strengthens Again in June

July 16, 2020

Investment interest from potential franchise buyers strengthened for the second month in a row in June, with rising prospects in several categories that were previously hard-hit by coronavirus concerns, such as Personal Care and Food franchises.  Many categories saw double-digital percentage gains over May in the number of prospects who contacted franchisors to explore owning

Small Business Startup Sentiment Index™ (SSI) Shows Growing Readiness in May

May 28, 2020

The highest percentage of aspiring franchisees plan to open a business within the next three months than at any time in 2020. Data collected May 23-27, 2020, for the FranchiseInsights.com Small Business Startup Sentiment Index™ show that 39.5% of aspiring owners are planning to start a business in the next three months, up from 30.8%

Small Business Startup Sentiment Index™ (SSI) Shows Increasing Confidence in February 2020

February 26, 2020

Recent surveys of prospective small business buyers revealed a healthy uptick in confidence from January to February 2020. The new Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of Franchise Ventures. When presented with the statement,

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