Franchise Development Best Practices

Using the tools of data science and proprietary data from individuals exploring franchises and businesses for sale, along with website analytics and direct surveys, we identify best practices for franchise development teams and franchise lead generation.

Online Portals Drive Discovery and Consideration in Franchise Lead Generation

September 15, 2021 – When you’re looking for information on an unfamiliar subject, you might “Google it.” But what if you don’t know what you are looking for, or what criteria to use to compare the choices, or what options are available in a geography or category or price range? How do you satisfy yourself

Apple Call-Silencing Feature Underscores Importance of First-Touch Channel

June 30, 2021 – Apple launched a “Silence Unknown Callers” feature in its September, 2019 launch of iOS 13, but the April 26, 2021 release of iOS 14.5 featured prompts to set it up when viewing the “recent” call list as seen in the graphic above. This development means that many consumers are not going

Business Buyer Prospects Prefer Text Messaging Over Voice for Initial Contact

April 21, 2021 –The highest percentage ever of aspiring owners seeing information about franchises cited text messaging as their preferred channel for initial contact in an April survey by FranchiseInsights.com. Almost a third chose follow-up by text (32.6%), edging out “voice” at 30.2% of respondents asked to rank voice, email and text. Likely contributing to

Online Portals Continue to Drive Franchise Discovery

March 17, 2021 – If you’re looking for information on a topic, you “Google it.” But what if you don’t know what you are looking for, or what criteria to use to compare the choices, or what options are available in a geography or category or price range? How do you satisfy yourself that you’ve

Mystery Shopping Survey Reinforces Significance of First Contact Channel

March 3, 2021 – One thing that the pandemic hasn’t changed is the desire of franchise prospects to have some form of initial contact prior to receiving an incoming phone call. Tip #1 – Send an email or text to make initial contact Consumers have taken measures to block or silence callers whose numbers are

Franchise Inquiries Increasingly Outside of Business Hours in 2020

December 29, 2020 – While the Internet offers great convenience for prospective business owners to research and contact franchisors at any hour of any day, it also creates a challenge for franchise development teams who want to respond to those prospects in a timely fashion. And a new analysis of the largest pool of franchise-investment

UPDATE: Supremes Question TCPA Constitutionality

TCPA and DNC Regulations Trip Franchise Development Teams If You Call or Text Franchise Leads, Please Read This December 11, 2020 – On Tuesday, the Supreme Court of the United States heard arguments (transcript here) over the definition of an autodialer, specifically whether the “definition of ATDS in the TCPA encompasses any device that can

‘Data’ For Which We are Especially Thankful

November 25, 2020 – Usually we use this space to share unique, proprietary data about franchise and business buyers, but today’s insight is to give thanks for the entrepreneurial and heroic accomplishments of the people and institutions that make our economy grow. We are thankful for the millions of entrepreneurs each year who begin the

Thicket of TCPA and DNC Regulations Tripping Franchise Development Teams

If You Call or Text Franchise Leads, Please Read This November 20, 2020 – Usually we use this space to share unique, proprietary data about franchise and business buyers, but today’s proprietary data insight is that a lack of knowledge around the regulatory requirements for communicating with prospects is pervasive in the franchise and business opportunity

Online Portals Drive Franchise Discovery

April 24, 2020 – According to an April 2020 survey of interested franchise buyers, online franchise opportunity directories and their associated mobile apps play an integral role not only as a tool for comparison shopping, but also for discovery and consideration of less familiar franchises.  Over 79% of prospective buyers chose to submit an inquiry

Franchise Prospects Report Higher Contact-Attempt Rates in March and April 2020

April 16, 2020 – According to a survey of interested franchise buyers, more development teams are following through with each inquiry and attempting to make contact.  In April, 59.6% report being contacted by every one of the one or more franchises to which they inquired. This is all the more important, considering that almost 43%

Mystery Shopping Survey Offers Tips for Franchise Development Teams

March 5, 2020 Tip #1 Send an email or text to make initial contact Given the unwanted robocalls that we all get, don’t we ignore phone calls from numbers we don’t recognize? Prospects want some kind of introduction to know more about your franchise before calling you or taking your call. In a 2020 survey

New Mobile App Helps Franchise Development Teams Improve Contact Rates

Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement  with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams

4 Tips to Improve Your Franchise Contact Rate

Feb. 1, 2019 – What’s smarter than a smartphone? Two smart phones – yours, and the one in the hands of the local entrepreneur who wants to know more about owning one of your franchises. In less than a decade, smart phones connected to the Internet have skyrocketed to become the No. 1 channel for

Sales Advice For Emerging Franchisors

Jan. 29, 2019 – If you’re an emerging franchise, making the leap from an owned-and-operated business to the franching model, you’ve got a tough task. Your first few sales are based on the promise of your concept, not a track record in serving franchisees. Fortunately, many prospective franchisees are looking for ground-floor opportunity, and may

Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase

Nov. 20, 2018 – So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested

5 Recruiting Tips For Finding New Franchise Owners

Oct. 8, 2018 – With a growing economy, savvy franchisors expect that competition will increase – not just for customers, but also for franchisees to own new locations. Forbes offers five timely tips for recruiting franchise owners, starting with “Profile your all-star candidate”  – read more in Forbes

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