Franchise Lead Generation

Franchise lead generation is the process of generating inbound inquiries about a franchise with the goal of turning that interest into the sale of franchise unit(s). Turning those leads into sales is the primary goal of sharing proprietary data here at Franchise Insights. This includes tips on maximizing initial contact, to understanding the lifetime value of leads, and overcoming the obstacles introduced by Apple’s well-intentioned email privacy and mobile app tracking transparency initiatives.

There is also feedback from actual franchise prospects on the franchise sales process.

Franchise leads come from paid, owned and earned media sources. Paid sources include search engine marketing, social media advertising, and franchise directory websites or “portals”, which play an important role in the research and discovery process leading to franchise ownership.

Key “owned” sources included the franchisor’s own development website, and referrals from existing franchisees and employees. Data show that a significant source of “bonus” referral leads follow inquiries on franchise directory websites.

Examples of “earned” sources include media mentions, articles and social media posts. Search engine results pages (SERPs) for key search terms are highly valuable, given their role in the search process of persons researching franchises.

A Reliable Source of Lead Referrals to Your Franchise Development Website

September 27, 2023 — When evaluating franchise directory websites (portals), cost per lead is often a key decision factor, assuming quality standards are met. But leads submitted at franchise  portals also result in substantial referral visits to franchisor websites, in addition to being a significant source of leads submitted at development websites

Coming Apple Feature May Help Overcome “Silence Unknown Callers” Barrier to Initial Prospect Contact

July 26, 2023 – Apple announced a new “Live Voicemail” feature for its anticipated September iOS 17 iPhone software update. Rather than banishing the caller directly to voicemail without ringing, as the “silence unknown callers” feature does, the first several seconds of the caller’s message is presented in text on the home screen, giving the call recipient an option to pick up the call.

How to Initiate Conversations With Prospects and Achieve Better Results

Norfolk, VA, May 10, 2023 – Research shows that only a fraction of franchise prospects are likely to return your call before receiving an introductory email from you. In an April 2023 survey, only 12.9% of respondents are “very likely,” and another 22.6% say they are “likely” to take a cold call. The traditional “call first” approach will likely lead to your frustration with at least a third of franchise leads.

Prospects Give Feedback on Improving the Franchise Sales Process

March 15, 2023 – Aspiring business owners talking with franchise sales teams were largely satisfied with their experience, according to recent mystery shopping surveys over the last six months ending in February 2023. Almost half (48.7%) said they were either “satisfied” or “very satisfied”, and only 12.4% said they were “unsatisfied” or “very unsatisfied.”

The High Cost of Not Following Up Promptly With Franchise Prospects

Kudos to the franchise sales teams who reached out to all of the inquirers who requested information from them in February 2023. There is no doubt that they will be finding new franchisees, unlike those teams that did not follow up with an initial contact within seven days. 

Top Ten Franchise Lead Generation Insights

January 18, 2023 – Analyzing our content viewed over the past year, we developed a “Top Ten” list of the most popular topics among our insights in 2022 based on the readership of articles in topic categories. Along with each topic, ranked in descending popularity, are a few key and most recent articles that address each particular subject.

Top 2023 Predictions For Franchise Lead Generation

January 11, 2023 – It’s a new year, with new opportunities for franchise growth ahead. Yes, there are economic, legislative and regulatory headwinds, but who would bet against the collective entrepreneurial spirit, creative energy and grit of the franchise community?

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our cookies information for more details.