From the flow of interested prospects, we provide insights about how to identify and connect with prospects for expanding franchise systems….
Smartphones are growing at an even faster rate this year as the No.1 way that franchise prospects begin their investment process. After several years of single-digit growth, the smartphone share of new franchise inquiries grew 12% over the past 12 months - reaching a full...
With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers...
Franchised businesses can be started at a wide range of investment levels, so it’s no surprise that portals generate leads from a wide range of income levels. But a closer looks shows prospective buyers may be more financially stable than you’d think. That’s according to...
The next generation of business owners is likely to be younger than you might think. According to the largest study of prospect franchise buyers to date, more than half of those interested in buying a business are under the age of 50. Baby Boomers and...
Franchisors, there’s a huge mismatch in your new-unit sales funnel - 67% of all franchise inquiries are sent outsite of business hours, times that don’t lend themselves to an immediate phone conversation. And that problem gets tougher for national franchisors, when you consider the vast...
If you work in new franchise development, you know how crucial the first phone call is - and how hard it is to make that phone connection. Year after year, contact rates for the franchising industry remain challenging, and now we know why. It boils down...
Franchise development teams, take note: The mobile Internet revolution has up-ended the top of your marketing funnel. Internet franchise portals are the leading source of inquiries from potential franchise owners, and the smart phone is their Internet connection of choice. That's according to new research shared...