
Franchise Development Contact Attempt Rates Dropped During Summer Pandemic Months, and Are Rising Again
October 1, 2020When we last reported results from our monthly survey of interested franchise buyers in May, franchisors were contacting 62.5% of prospective franchisees sourced from FranchiseVentures lead generation platform. In fact, this reading was the second highest in all of 2020, despite the uncertainty and organizational disruption brought by the pandemic. Soon, a disconcerting trend emerged, …