Work Schedule Flexibility Tops Cost of Entry in Recent Polls of Franchise Prospect Preferences
July 1, 2026 – In over six years of survey data on characteristics that make franchises most attractive to individuals seeking franchises, “low cost of entry” and “higher earnings potential” have consistently been ranked the highest. But in recent months, “flexibility of work schedule” has risen to second most important by individuals seeking business ownership, surpassing “low cost of entry.”