Franchise Development Best Practices

Franchise Prospects Now More Likely to Respond to Voice or Text for Initial Contact, But Email Plays Important Role

June 17, 2026 – Since our last review of preferred initial contact channels in July 2025, more franchise prospects are saying they prefer a phone call for initial contact, and marginally fewer franchise prospects have been indicating that they preferred to be emailed first by a franchise they have expressed interest in. This preference is seen in surveys from January to May 2026 by Franchise Insights.

Solutions to the Enigma of Failed Initial Contact With Prospects

April 15, 2026 – In the first three months of 2026, only 40.2% of individuals submitting inquiries to franchises said they were contacted within seven days by all of the (one or more) franchises they expressed interest in via an inquiry form. These results were from surveys conducted by FranchiseInsights.com from January through March 2026.

The Preferred Sequence of Channels for Initial Prospect Contact

July 30, 2025 – According to a 2020 study by Pew Research, only 19% of Americans will take a call from a number they are unfamiliar with. In April 2021, Apple launched its “block unknown callers” feature, followed by “live voice mail” in September 2023, which allows recipients to screen unknown calls without picking up.

Feedback from Prospects on The Franchise Sales Process

July 2, 2025 – Individuals submitting inquiries about franchises were mostly satisfied with their experiences, according to franchise prospect surveys over the five months ending in June 2025. Almost half (44.4%) said they were either “satisfied “or “very satisfied”, and only 22.2% said they were “unsatisfied or very unsatisfied.”

Are You Betting On The Best Practices For Reaching Franchise Prospects?

January 29, 2025 – Franchise prospects want to know who is calling before accepting a call. More than thirty-seven percent (37.2%) of respondents indicated that they preferred to be emailed first as an initial contact by a franchise they have expressed interest in, according to the recent December 2024 Franchise Insights Mystery Shopping survey. 

With A Billion Political Texts Per Week, How Are You Most Likely to Reach Prospects?

October 23, 2024 – Both political parties have discovered the effectiveness of blanketing mobile phones with fundraising texts. According to YouMail, which offers call and text-blocking apps, political texts alone may be approaching one billion per week in October 2024. How do legitimate franchise representatives get through to sales prospects who want to hear from them?

Prospects Sound Off on Their Satisfaction With the Franchise Sales Process

September 25, 2024 – Persons inquiring about franchises were mostly satisfied with their experiences, according to recent franchise prospect surveys over the five months ending in September 2024. Almost half (43.5%) said they were either “satisfied “or “very satisfied”, and only 19.2% said they were “unsatisfied or very unsatisfied.” 

Can the Franchise Sales Process be Improved? Just ask Prospects.

May 15, 2024 – Persons inquiring about franchises were mostly satisfied with their experiences, according to recent mystery shopping surveys over the six months ending in April 2024. Over  half (50.9%) said they were either “satisfied “or “very satisfied”, and only 17.4% said they were “unsatisfied or very unsatisfied.” 

A Best Practice For Better Contact Results With Franchise Prospects

April 24, 2024 – In four months of survey data from January to April 2024, only 14.4% of respondents are “very likely,” and another 15.4% say they are “likely” to take a cold call from you. The traditional “call first” approach will likely lead to your frustration with about one third of franchise leads, and reduce the chances of more productive conversations with informed prospects.

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