Why Are There Record Referral Percentages from Portals to Franchise Development Websites?

January 21, 2026 — An astonishing percentage of prospects who request information on franchise portal websites become a referral visit to a franchisor’s website afterwards. In our December 2025 survey, about 89% of portal lead submitters made post-inquiry visits to the corresponding franchise development websites of their interest. This referral percentage historically ranges from about 65-75% in over six years of monthly data.

A Reliable Source For Franchise Development Website Referrals

January 12, 2026 — When interested buyers submit inquiries at a franchise portal, only a fraction of them end their searches there. The vast majority of prospects who are exposed to and inquire about your brand on these franchise directory sites go on to continue their research while awaiting your response.