Franchise Lead Generation Best Practices

The Preferred Sequence of Channels for Initial Prospect Contact

July 30, 2025 – According to a 2020 study by Pew Research, only 19% of Americans will take a call from a number they are unfamiliar with. In April 2021, Apple launched its “block unknown callers” feature, followed by “live voice mail” in September 2023, which allows recipients to screen unknown calls without picking up.

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