Franchise Lead Generation Best Practices

Despite Best Practices, Spam Is A Factor In Your Franchise Lead Generation Results

December 10, 2025 – Despite following best practices for franchise lead generation and nurturing to reach qualified buyers, sales teams face massive interference from the torrent of spam emails, texts and calls directed at anyone with a pulse.

The Preferred Sequence of Channels for Initial Prospect Contact

July 30, 2025 – According to a 2020 study by Pew Research, only 19% of Americans will take a call from a number they are unfamiliar with. In April 2021, Apple launched its “block unknown callers” feature, followed by “live voice mail” in September 2023, which allows recipients to screen unknown calls without picking up.

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