Franchise Prospects Now More Likely to Respond to Voice or Text for Initial Contact, But Email Plays Important Role

June 17, 2026 – Since our last review of preferred initial contact channels in July 2025, more franchise prospects are saying they prefer a phone call for initial contact, and marginally fewer franchise prospects have been indicating that they preferred to be emailed first by a franchise they have expressed interest in. This preference is seen in surveys from January to May 2026 by Franchise Insights.

How To Avoid Looking Like Spam, and Get Through to Legitimate Franchise Prospects

December 17, 2025 – This week, we attempt to provide a concise review of the basics of how franchise development teams can get through to interested prospects. A comprehensive action plan is beyond the scope of this article, but we are attempting to provide a “first aid” list of the 20% of suggestions that might yield 80% of the results, by channel.

Despite Best Practices, Spam Is A Factor In Your Franchise Lead Generation Results

December 10, 2025 – Despite following best practices for franchise lead generation and nurturing to reach qualified buyers, sales teams face massive interference from the torrent of spam emails, texts and calls directed at anyone with a pulse.

The Preferred Sequence of Channels for Initial Prospect Contact

July 30, 2025 – According to a 2020 study by Pew Research, only 19% of Americans will take a call from a number they are unfamiliar with. In April 2021, Apple launched its “block unknown callers” feature, followed by “live voice mail” in September 2023, which allows recipients to screen unknown calls without picking up.

Franchise Lead Generation Best Practices