Why Are There Record Referral Percentages from Portals to Franchise Development Websites?
January 21, 2026 — An astonishing percentage of prospects who request information on franchise portal websites become a referral visit to a franchisor’s website afterwards. In our December 2025 survey, about 89% of portal lead submitters made post-inquiry visits to the corresponding franchise development websites of their interest. This referral percentage historically ranges from about 65-75% in over six years of monthly data.