Franchise Sales Process

What Prospects Say about the Franchise Sales Process

By: Michael Alston for Franchise Insights

August 19, 2026 – Individuals submitting inquiries about franchises were mostly satisfied with their experiences, according to franchise prospect surveys over the six months ending July 2026. Almost half (48.9%) said they were either “satisfied “or “very satisfied”, up from 43.4% over the same period in 2025

Can the Franchise Sales Process be Improved? Just ask Prospects.

May 15, 2024 – Persons inquiring about franchises were mostly satisfied with their experiences, according to recent mystery shopping surveys over the six months ending in April 2024. Over  half (50.9%) said they were either “satisfied “or “very satisfied”, and only 17.4% said they were “unsatisfied or very unsatisfied.”