Despite Best Practices, Spam Is A Factor In Your Franchise Lead Generation Results
By: Michael Alston for Franchise Insights
December 10, 2025 – Despite following best practices for franchise lead generation and nurturing to reach qualified buyers, sales teams face massive interference from the torrent of spam emails, texts and calls directed at anyone with a pulse.
The 2025 Spam Statistics Report by Orbit Media and QuestionPro is chock full of nuggets explaining why it is getting ever harder to reach individuals through the primary contact channels. The report is worth reading, and below are a few salient points for franchise sales teams.
In repeated Franchise Insights surveys, email is the best channel for making an introduction and availing franchise prospects to additional information based on their own preferences. Sadly, in the Orbit study, 24% of respondents say that 30-50% of all emails they receive are spam, and worse, 39% say that more than 50% of emails received are spam.
Similarly, 24% of respondents reported that they receive spam texts daily, and another 6% receive multiple per day.
Don’t be a cold caller: cold calls go unanswered by 68% of consumers, and 39% proceed to blocking the caller.
And finally, 29% of respondents say they receive at least one spam call per day, with another 9% receiving multiple spam calls per day. According to the Orbit survey, 48% of respondents just don’t answer cold calls. Another 39% don’t answer, and then block the caller. Over 5% are “impolite and respond with burning rage.”
These spam calls and text messages are despite efforts by lawmakers, telecom companies, and Apple and Google (the primary providers of phone operating systems) to give consumers to block unwanted texts, silence unknown callers, and “live voicemail” options.
AI has made the situation significantly worse by making spam harder to detect (more targeted to the recipient, fewer spelling errors, etc.) at a much lower cost to the bad actors.
While patience with beleaguered franchise prospects is a virtue, there are ways to increase the odds of getting your messages through to the people who want to receive them. Upcoming articles will give insights into more best practices for not being considered a cold call, an unwanted email, or spam text.
Franchise Ventures is the leading franchise lead-generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead generation brands include Franchise.com, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, SmallBusinessStartup.com and BusinessBroker.net, and together they provide the largest aggregation of prospective franchise buyers in the U.S.
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Published on Tuesday, December 9th, 2025.