Franchise Systems Continue to Pursue Growth in 2022 Despite Business Conditions

October 11, 2022 – Despite soaring interest rates, volatile financial markets, declining consumer confidence and increasing lead costs,  none of the U. S. franchisors responding to a recent survey say they have cut back their development budgets significantly for 2022. Moreover, one third (33.3%) have actually increased their expansion plans for this year. 

There was some variation by system size, with those indicating that they have “cut back some” (orange color in the chart) being confined to the one- to seventy-five unit range (first two columns from the left).

Franchise systems are somewhat unique in this “lean in to the headwinds” attitude. Small Business sentiment in general is down, with September optimism being the “ninth consecutive month below the 48 year average” according to the NFIB. As yet, neither macroeconomic factors nor business conditions have caused franchises to change their growth plans, with 55.6% indicating no change at all. With only 11.1% saying that they have “cut back some,” that means almost 89% of franchise systems saying that their growth budgets are the same or greater than planned. surveys franchisors periodically to get a pulse on the industry, provide benchmarking and identify best practices. This survey was conducted September 14-28, 2022.

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Published on Tuesday, October 11th, 2022.

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