Education Is No Prerequisite To Entrepreneurship – Ambition Is Its Own Degree

The lure of entrepreneurship appeals to individuals across all levels of education,  according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree.

“In the spirit of the Thanksgiving holiday, we’re grateful for the opportunities that franchise ownership offers to people who want more control of their financial future,” said Michael Alston, president of Franchise Ventures, “For some, that’s an extension of the opportunities of traditional educational. And for others, franchises offer an alternative path to success.”

For this analysis, Franchise Ventures combined its pool of investment inquiries with demographic data from Alliant, a leading provider of U.S. consumer audience targeting and data enrichment and predictive analytics.

  • Overall, 74.8% of franchise prospects had some college experience in Q3 2019, but 52.9% of the total either did not attend college or complete a degree.
  • Millennials, ages 23-38, had the greatest college participation – 81.4% – but also had the largest proportion not finish a degree, at 31%.
  • Baby Boomers, ages 55-73, had the highest ratio of franchise prospects post-graduate college work, at 29.2%, and Millennials had the second highest ratio, at 27.9%.


Franchise Ventures is the leading demand generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead-generation businesses include, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, and, and together they provide the largest collection of prospective franchise inquiries in the U.S.

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Published on Wednesday, November 27th, 2019.

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