Franchise recruitment

August’s Prospective Business Owners Display Highest Readiness Seen Yet in 2020

August 27, 2020

Has Business Buyers’ Pandemic Pessimism Peaked? Updated 12:24 p.m., Tuesday, Aug. 6, 2020 In a strong sign of growing economic optimism amid the pandemic, responses collected August 20-26, 2020 for the FranchiseInsights.com Small Business Startup Sentiment Index™ revealed a new high point for buyer readiness in 2020. Over 23% of the aspiring business owners surveyed 

Franchise Interest in COVID-Impacted Categories Strengthens Again in June

July 16, 2020

Investment interest from potential franchise buyers strengthened for the second month in a row in June, with rising prospects in several categories that were previously hard-hit by coronavirus concerns, such as Personal Care and Food franchises.  Many categories saw double-digital percentage gains over May in the number of prospects who contacted franchisors to explore owning

New Mobile App Helps Franchise Development Teams Improve Contact Rates

February 7, 2020

Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement  with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams

More Than 63% of Franchisors Plan To Increase Recruitment Spend in 2020

December 17, 2019

In a strong showing of their confidence about the future, nearly two-thirds of franchises plan to spend more to recruit new franchisees in 2020, according to a survey across the Franchise Ventures demand-generation platform.  “Business confidence is evident in  franchises, the leading category of small businesses,” said Michael Alston, president of Franchise Ventures. “Growth-oriented franchises

‘Side Business Income’ Motivates Half of Potential Business Buyers

December 12, 2019

Owning a small business is not always a full-time venture – in fact, half of potential business buyers say that one of their motivations is owning a “side business for supplemental income.” That’s according to an ongoing survey of potential business buyers across the Franchise Ventures demand generation platform. Side-business income closely follows “lifestyle rewards”

Education Is No Prerequisite To Entrepreneurship – Ambition Is Its Own Degree

November 27, 2019

The lure of entrepreneurship appeals to individuals across all levels of education,  according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree. “In the spirit of the Thanksgiving holiday, we’re grateful for the opportunities that franchise ownership offers to

Millennials are the Fastest-Growing Segment of Future Franchisees

October 30, 2019

Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by  Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019. That’s up 6% over Q2 and up

Franchise Daypart Data Helps Unravel the Mystery Behind “Low” Contact Rates

October 10, 2019

Ask any franchise development team what the No.1 franchisee recruitment challenge is, and chances are you’ll hear “contact rate” mentioned. The percentage of franchise inquiries with a successful return phone call is consistently lower than targets in industry Mystery Shopping surveys.  This is even more astounding when you realize that the vast majority of prospects

Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase

November 20, 2018

So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect

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