Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams …
In a strong showing of their confidence about the future, nearly two-thirds of franchises plan to spend more to recruit new franchisees in 2020, according to a survey across the Franchise Ventures demand-generation platform. “Business confidence is evident in franchises, the leading category of small businesses,” said Michael Alston, president of Franchise Ventures. “Growth-oriented franchises …
Owning a small business is not always a full-time venture – in fact, half of potential business buyers say that one of their motivations is owning a “side business for supplemental income.” That’s according to an ongoing survey of potential business buyers across the Franchise Ventures demand generation platform. Side-business income closely follows “lifestyle rewards” …
The lure of entrepreneurship appeals to individuals across all levels of education, according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree. “In the spirit of the Thanksgiving holiday, we’re grateful for the opportunities that franchise ownership offers to …
Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019. That’s up 6% over Q2 and up …
Ask any franchise development team what the No.1 franchisee recruitment challenge is, and chances are you’ll hear “contact rate” mentioned. The percentage of franchise inquiries with a successful return phone call is consistently lower than targets in industry Mystery Shopping surveys. This is even more astounding when you realize that the vast majority of prospects …
So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect …