Aspiring Entrepreneurs Increasingly Optimistic About Startup Conditions This Fall

By: Michael Alston for Franchise Insights

July 5, 2023 – In June 2023, 59% of entrepreneurs surveyed say they are “more likely to launch their startups than three months ago.” At the same time, 51.3% of survey respondents either agree or strongly agree that “now is a good time to start a business”, up slightly from April but below May’s 60.4% reading.

While 17.9% see business conditions deteriorating in three months, 82,1% see conditions for business startups “the same or better in three months.  In June 2023, 47.9% of entrepreneurs planned their startups within the next three months, and 69.2% within six months. compiles monthly the Small Business Startup Sentiment Index™ (SSI) of individuals who have recently inquired about businesses for sale. The most recent Startup Sentiment Index™ survey was conducted June 20-30, 2023. 

59% of survey respondents say they are more likely to launch their startups than three months ago

Additional highlights:

  • Future business conditions: While a plurality of respondents see conditions “about the same” in three months for startups (54.7%), an increasing trend of those seeing future conditions better (27.4%) and decrease in those seeing future conditions worse (17.9%) may suggest that entrepreneurs see better times ahead. 
  • Access to funding: The percentage of entrepreneurs concerned about finding  adequate funding stands at 65.8%, though those seeing funding “harder or much harder” to obtain in the next three months stood at 33.3%.
  • Demographics: 56.4% of respondents were currently employed full-time, and 12% were current business owners seeking an additional business. The Gen-X cohort dominated with 49.6% of respondents, while Millennials held the number two position at 31.6% and Baby Boomers held third place at 14.5% of respondents. This month, Gen-Z was 3.4% of respondents, near the 3.29% share of all respondents seen in 2022.

Download a copy of the June 2023 SSI report here. See excerpts from prior SSI™ surveys and subscribe to receive the Small Business Startup Sentiment Index™ monthly report when it is released.

The Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of FranchiseVentures.

FranchiseVentures is the leading franchise lead-generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead generation brands include, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, and, and together they provide the largest aggregation of prospective franchise buyers in the U.S.

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Published on Wednesday, July 5th, 2023.

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