Small Business Startup Sentiment Index (SSI)

Entrepreneurs Ramp Up Enthusiasm for Spring Openings in November’s Startup Sentiment Index™

Download the full December 3 Report Release Dec. 3, 2020 – Forward-looking entrepreneurs are increasingly optimistic about 2021, with startups planned for “4-6 months out” reaching the highest levels ever recorded in the latest Small Business Startup Sentiment Index™ (SSI).  ‘Buoyed by positive vaccine news and easing uncertainty post-election, the Nov. 19-26 survey showed

September Startup Sentiment Index™ Shows Dramatic Increase in Startups Planned 3 Months Out

Pending Election Puts Immediate Startup Plans on Hold Updated 10:24 a.m., Thursday, Oct. 22, 2020 PRESS RELEASE: Additional highlights from full Sept. 2020 Small Business Startup Sentiment Index™ FULL REPORT: Download the full Sept. 2020 Small Business Startup Sentiment Index™ In a remarkable turnabout, future business owners planning to start “this month” plummeted, while startups

August’s Prospective Business Owners Display Highest Readiness Seen Yet in 2020

Has Business Buyers’ Pandemic Pessimism Peaked? Updated 12:24 p.m., Tuesday, Aug. 6, 2020 August 27, 2020 – In a strong sign of growing economic optimism amid the pandemic, responses collected August 20-26, 2020 for the Small Business Startup Sentiment Index™ revealed a new high point for buyer readiness in 2020. Over 23% of the

Google Searches Confirm Uptrend in Franchise and Business Startup Interest

June 18, 2020 – Interest in franchise and business ownership has been rebounding in Google search trends over the past two months, rising steadily after a steep slide during the early weeks of coronavirus uncertainty and mandated state and city shutdowns.  The search gains are confirmed by positive sentiment and increased investment inquiries from prospective

Small Business Startup Sentiment Index™ (SSI) Shows Growing Readiness in May

May 28, 2020 – The highest percentage of aspiring franchisees plan to open a business within the next three months than at any time in 2020. Data collected May 23-27, 2020, for the Small Business Startup Sentiment Index™ show that 39.5% of aspiring owners are planning to start a business in the next three

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