Percentage of Business Startups Planned for First Quarter Sets Record

NORFOLK, VIRGINIA — January 5, 2022 –In late December 2021, the percentage of aspiring owners who expected to start their businesses within the next three months reached 62.1%, the highest percentage ever recorded. Further, 88.2% of these aspiring owners see business conditions about the same or getting better in the next three months, according to the Small Business Startup Sentiment Index™ by

The most recent Startup Sentiment Index™ survey was conducted December 27-31, 2021 between the Christmas and New Year’s holidays, amid news of high incidence of the Omicron variant and thousands of cancelled flights during peak travel season.

Additional highlights:

  • Future business conditions: In an acknowledgement of just how good business conditions are now, only 39.8% of respondents believe that in three months, business conditions will be “better” or “much better” than now, down from a recent high of 46.5% in September. About 48.4% see conditions “about the same” in three months.
  • Access to funding: The percentage of entrepreneurs concerned about finding  adequate funding decreased, with those seeing funding “harder or much harder” to obtain dropping to 26.7%.
  • Demographics: In December, 48.3% of respondents were currently employed full-time, and 21.7% were current business owners seeking an additional business. Gen-X (43.7%) and Gen-Y “Millennials” (31.6%) were the largest age cohorts, and “Baby Boomers” (20.5%) resumed third place.

Download a copy of the December 2021 SSI report here. See excerpts from prior SSI™ surveys and subscribe to receive the Small Business Startup Sentiment Index™ monthly report when it is released.

The Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of FranchiseVentures.

FranchiseVentures is the leading franchise lead-generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead generation brands include, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, and, and together they provide the largest aggregation of prospective franchise buyers in the U.S.

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Published on Wednesday, January 5th, 2022.

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