
Text Fatigue? Franchise Prospects Are Now More Likely to Respond to Email or Voice than Texts for Initial Contact
December 28, 2021 — Aspiring owners say that they are most likely to respond to an email as the initial contact about a franchise they are interested in according to the December 2021 “mystery shopping” survey by FranchiseInsights.com. But in a reversal of the trend seen in the first half of 2021, prospects now …