Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase

So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect and eventually a candidate.

Drawing on insights from the 2018  Franchise Leadership & Development Mystery Shop, Coley explains it all in helpful detail. Knowing the prospect’s state of mind – or if they are even a prospect yet – will greatly improve a franchise’s success rate.

Read more at Franchising.com

FranchiseVentures is the leading demand– and lead-generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead generation brands include Franchise.com, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, SmallBusinessStartup.com and BusinessBroker.net, and together they provide the largest aggregation of prospective franchise buyers in the U.S.

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Published on Tuesday, November 20th, 2018.

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