Best Practices

Franchise Inquiries Increasingly Outside of Business Hours in 2020

December 29, 2020

While the Internet offers great convenience for prospective business owners to research and contact franchisors at any hour of any day, it also creates a challenge for franchise development teams who want to respond to those prospects in a timely fashion. And a new analysis of the largest pool of franchise-investment inquiries in the U.S.

UPDATE: Supremes Question TCPA Constitutionality

December 11, 2020

TCPA and DNC Regulations Trip Franchise Development Teams If You Call or Text Franchise Leads, Please Read This December 11, 2020 – On Tuesday, the Supreme Court of the United States heard arguments (transcript here) over the definition of an autodialer, specifically whether the “definition of ATDS in the TCPA encompasses any device that can

‘Data’ For Which We are Especially Thankful

November 25, 2020

November 25, 2020 – Usually we use this space to share unique, proprietary data about franchise and business buyers, but today’s insight is to give thanks for the entrepreneurial and heroic accomplishments of the people and institutions that make our economy grow. We are thankful for the millions of entrepreneurs each year who begin the

Thicket of TCPA and DNC Regulations Tripping Franchise Development Teams

November 20, 2020

If You Call or Text Franchise Leads, Please Read This November 20, 2020 – Usually we use this space to share unique, proprietary data about franchise and business buyers, but today’s proprietary data insight is that a lack of knowledge around the regulatory requirements for communicating with prospects is pervasive in the franchise and business opportunity

Online Portals Drive Franchise Discovery

April 24, 2020

According to an April 2020 survey of interested franchise buyers, online franchise opportunity directories and their associated mobile apps play an integral role not only as a tool for comparison shopping, but also for discovery and consideration of less familiar franchises.  Over 79% of prospective buyers chose to submit an inquiry to a franchise brand

Franchise Prospects Report Higher Contact-Attempt Rates in March and April 2020

April 16, 2020

According to a survey of interested franchise buyers, more development teams are following through with each inquiry and attempting to make contact.  In April, 59.6% report being contacted by every one of the one or more franchises to which they inquired. This is all the more important, considering that almost 43% of prospective buyers inquired

Mystery Shopping Survey Offers Tips for Franchise Development Teams

March 5, 2020

  Tip #1 Send an email or text to make initial contact Given the unwanted robocalls that we all get, don’t we ignore phone calls from numbers we don’t recognize? Prospects want some kind of introduction to know more about your franchise before calling you or taking your call. In a 2020 survey of franchise

New Mobile App Helps Franchise Development Teams Improve Contact Rates

February 7, 2020

Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement  with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams

4 Tips to Improve Your Franchise Contact Rate

February 1, 2019

What’s smarter than a smartphone? Two smart phones – yours, and the one in the hands of the local entrepreneur who wants to know more about owning one of your franchises. In less than a decade, smart phones connected to the Internet have skyrocketed to become the No. 1 channel for potential investors to research

Sales Advice For Emerging Franchisors

January 29, 2019

If you’re an emerging franchise, making the leap from an owned-and-operated business to the franching model, you’ve got a tough task. Your first few sales are based on the promise of your concept, not a track record in serving franchisees. Fortunately, many prospective franchisees are looking for ground-floor opportunity, and may be emotionally drawn to

Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase

November 20, 2018

So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect

5 Recruiting Tips For Finding New Franchise Owners

October 8, 2018

With a growing economy, savvy franchisors expect that competition will increase – not just for customers, but also for franchisees to own new locations. Forbes offers five timely tips for recruiting franchise owners, starting with “Profile your all-star candidate”  – read more in Forbes

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our cookies information for more details.