Franchise Prospects Show Balanced Interest From Men and Women

Franchise Prospects Show Balanced Interest From Men and Women

Interest in owning a franchise is balanced almost equally between women and men, according to the latest small business analysis by Franchise Ventures. In Q3 2019, women accounted for 49% of the prospects contacting franchises for potential ownership, while men accounted for 51%.

“We don’t see a glass ceiling when it comes to interest in buying a franchise,” said Michael Alston, president of Franchise Ventures, “The proportion of prospects who want to own their own business has reached near parity over the past seven quarters.”

The differences are greater when broken down by generation, however:

  • Millennials, ages 23-38, saw 48% of franchise inquiries from women and 52% from men.
  • Generation X, ages 39-54, showed the greatest balance, with 51.1% of inquiries coming from women, and 49.9% from men. Gen X was also the largest group of potential franchise buyers in the Q3 analysis, which helped balance out the overall gender ratio.
  • Baby Boomers, ages 55-73, had a wider gender gap, with 46.4% women and 53.6% men.


For this analysis, Franchise Ventures combined its pool of investment inquiries with demographic data from Alliant, a leading provider of US demographic and consumer data. Franchise Ventures is the leading demand generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada, with franchise lead-generation business that include, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, and

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our cookies information for more details.