Franchise insights

‘Lifestyle Rewards’ Rank as No. 3 Reason to Own a Small Business

December 5, 2019

Owning a small business can give you the freedom and flexibility to match different lifestyles, and that’s important to more than half of entrepreneurs answering a survey across the Franchise Ventures demand generation platform. More than half, or 56.5%, say “lifestyle rewards” are one of their top motivations as they think about starting or buying

Income Potential Ranks as No. 2 Motivation to Own a Business

November 25, 2019

While a desire to “by my own boss” is the No.1 motivation for people thinking about buying a business, the potential to earn more money ranks a strong No. 2, according to the business-buyer survey across the Franchise Ventures demand generation platform.  Nearly three-quarters of respondents, or 72.5%, cite “income potential” as one of their

One Third of Prospective Small-Business Buyers Ready to Switch From Corporate Life

November 18, 2019

More than one-third of potential business buyers are motivated by a desire to stop “climbing the corporate ladder,” according to the survey across the Franchise Ventures demand generation platform.  “In many cases, experienced managers and executives are ready to run their own show,” said Michael Alston, president of Franchise Ventures. “That can be a huge

‘Be Your Own Boss’ Tops List of Small-Business Ownership Motivations

November 11, 2019

The No. 1 reason that budding entrepreneurs want to own their own business is to “Be your own boss,” according to the survey across the Franchise Ventures demand generation platform.  A full 87% of users starting a franchise search said that being the boss was a primary motivation for them, beating out income potential and

Women Outpace Men Among Gen X Franchise Prospects

November 5, 2019

Interest in owning a franchise is balanced almost equally between women and men overall, according to the latest small business analysis by Franchise Ventures — and women are starting to outpace men among Gen X prospects.  “We don’t see a glass ceiling when it comes to interest in buying a franchise,” said Michael Alston, president

Millennials are the Fastest-Growing Segment of Future Franchisees

October 30, 2019

Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by  Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019. That’s up 6% over Q2 and up

67% of Franchisors Plan Higher Recruitment Budgets As Economy Improves

February 19, 2019

According to a survey of active franchise systems conducted by Franchise Insights, franchisors plan to raise their recruitment budgets this year as favorable growth conditions continue. More than 86% of franchisors plan to spend at least the same amount in 2019 as they spent on franchise lead generation in 2018. And 67% of respondents said

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