Franchise demand generation

Amid Pandemic, Financially-Strong Baby Boomers Grow Share of Franchise Prospects

July 30, 2020

As the coronavirus pandemic has strengthened many entrepreneurs’ desire to own a business, Baby Boomers in particular have grown in their relative share of prospective franchisees who are reaching out to  franchise systems to explore potential investment. Generation X still ranks No. 1 with the largest share of prospects, but that share fell slightly from

‘Be My Own Boss” Continues to Rank as No. 1 Motivation in Small-Business Ownership Survey

July 22, 2020

The pandemic has not changed the primary drivers of business ownership — independence and controlling your own destiny remain the most powerful motivations for owning a business. In fact, working for oneself is the No. 1  reason cited by entrepreneurs researching ownership across the leading  network of online franchise information directory brands.  “Be my own

Franchise Interest in COVID-Impacted Categories Strengthens Again in June

July 16, 2020

Investment interest from potential franchise buyers strengthened for the second month in a row in June, with rising prospects in several categories that were previously hard-hit by coronavirus concerns, such as Personal Care and Food franchises.  Many categories saw double-digital percentage gains over May in the number of prospects who contacted franchisors to explore owning

Google Searches Confirm Uptrend in Franchise and Business Startup Interest

June 18, 2020

Interest in franchise and business ownership has been rebounding in Google search trends over the past two months, rising steadily after a steep slide during the early weeks of coronavirus uncertainty and mandated state and city shutdowns.  The search gains are confirmed by positive sentiment and increased investment inquiries from prospective franchise buyers across the 

Franchise Prospects Report Higher Contact Attempt Rates in 2020

May 21, 2020

According to a May survey of interested franchise buyers, more franchisors are consistently following through with each inquiry and attempting to make contact.  In May, 62.5% of respondents report being contacted by each of the one or more franchises to which they inquired. This is all the more important, considering that over 46% of prospective

Boomers Lead Potential Business Buyers in Resources for Funding New Franchises

May 11, 2020

Baby Boomers interested in buying franchises may not claim the same high growth rates of Millennial and Gen X entrepreneurs, but the sizable Boomer segment holds an attractive lead in assets to fund new franchise businesses. Baby Boomers accounted for 27% of prospects contacting franchisors through the FranchiseVentures demand-generation platform in 2019. Here is a

Top Franchise Categories Retain Relative Ranking in Q1

April 28, 2020

Food and Restaurants Maintain Most Popular Rank, as Automotive Leads Quarterly Growth Despite coranavirus-driven volatility in key business sectors in March, the relative ranking of top franchise categories remained the same in Q1 of 2020, compared with Q4 of 2019. Food and Restaurant franchises continue as the most popular category drawing interest from potential franchisees,

Online Portals Drive Franchise Discovery

April 24, 2020

According to an April 2020 survey of interested franchise buyers, online franchise opportunity directories and their associated mobile apps play an integral role not only as a tool for comparison shopping, but also for discovery and consideration of less familiar franchises.  Over 79% of prospective buyers chose to submit an inquiry to a franchise brand

Franchise Prospects Report Higher Contact-Attempt Rates in March and April 2020

April 16, 2020

According to a survey of interested franchise buyers, more development teams are following through with each inquiry and attempting to make contact.  In April, 59.6% report being contacted by every one of the one or more franchises to which they inquired. This is all the more important, considering that almost 43% of prospective buyers inquired

Franchisors Adapt Budgets to Coronavirus Impact in March

April 16, 2020

A comparative analysis of February and March advertising spending of FranchiseVentures clients revealed a spectrum of mindsets toward development investments, as brands contended with the financial and operational challenges wrought by the coronavirus.   The two determinants of spending are 1) budget, and 2) the availability of leads (buyer demand). Some of the changes seen were

Mid-tier Metros Log Fastest Growth in Franchise Interest for Q4

March 25, 2020

Jacksonville, Tucson Lead Top 50 Metro Areas, as Springfield and Worcester Top Mid-Sized Metros Mid-sized metropolitan areas under 1 million population showed some of the strongest year-over-year growth in franchise-buying interest, claiming 7 of the top 10 spots in latest business data from Franchise Insights. The rest of the top 10 were large metros with

58% Of Potential Franchisees Are Married, Boosting Average Income

March 18, 2020

More than half of prospects interested in buying a franchise are married, which turns out to be an important factor in boosting average household income. In fact, half of married prospects have a household income of $100,000 or more in Q4 of 2019, according to the latest data analysis by Franchise Ventures.  For this analysis,

Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership

February 14, 2020

While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year.  Generation X claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019. Here is a demographic profile of the 39- to 54-year-old cohort, based

Home Services Leads Most Popular Categories Among Prospective Franchisees

January 30, 2020

Home Services is the most popular category of franchises among potential franchise buyers, according to new data from Franchise Insights , with more investment inquiries in 2019 than any other category. Home Services topped Computer and Internet businesses as well as Food and Restaurant franchises to claim the top spot. The Franchise Insights rankings are

Development Budgets Increasing For Franchises Across All Growth Stages

December 19, 2019

Over 63% of franchise systems plan to spend more to recruit new franchisees in 2020, and a closer look at key segments shows that confidence is strong in franchise systems in all stages of growth.  Plans to maintain or increase spending were strong across emerging, established and large franchise systems, according to a survey across

Three-Quarters of Franchise Prospects Own a Home, Most for 5+ Years

December 10, 2019

Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise. For this analysis, Franchise

Women Outpace Men Among Gen X Franchise Prospects

November 5, 2019

Interest in owning a franchise is balanced almost equally between women and men overall, according to the latest small business analysis by Franchise Ventures — and women are starting to outpace men among Gen X prospects.  “We don’t see a glass ceiling when it comes to interest in buying a franchise,” said Michael Alston, president

Mobile Phones Surge in 2019 as Top Source for Franchise Prospects

October 10, 2019

Smartphones are growing at an even faster rate this year as the No.1 way that franchise prospects begin their investment process. After several years of single-digit growth, the smartphone share of new franchise inquiries grew 12% over the past 12 months – reaching a full 73% of Internet inquiries originating on a mobile phone.  That’s

Who Buys Franchises? Digital Prospects Show Focused Intent

March 20, 2019

With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers shows the majority are focused on talking to only one

Subscribe to get the latest franchise insights and updates delivered to your inbox.

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our cookies information for more details.