Coming Boom in Travel, Personal Care, and Restaurants Dec. 16, 2020 – Making a range of assumptions about recovery to interest levels prior to the pandemic, inquiries to Personal Care and Travel and Lodging franchises are likely to grow geometrically in 2021. Per the chart above, future owner interest in Travel and Lodging franchises and …
Real Estate and Pet Services Franchise Development Categories are Close Seconds Oct. 29, 2020 – Financial Services franchises led the list of growing franchise development categories for the second month in a row in September, as prospective franchise owners increased their investment inquiries among categories that also included Real Estate franchises, Pet Services franchises and …
October 8, 2020 – One clear trend this year is that prospective franchise buyers have become more focused on one or two businesses during the discovery phase of their search. The share of prospects narrowing their research to one or two concepts in any given month rose from Q1 2020 to Q2, and remained higher …
October 1, 2020 – When we last reported results from our monthly survey of interested franchise buyers in May, franchisors were contacting 62.5% of prospective franchisees sourced from FranchiseVentures lead generation platform. In fact, this reading was the second highest in all of 2020, despite the uncertainty and organizational disruption brought by the pandemic. Soon, …
Step Aside Millennials: Most Common Age for Franchise Prospects May Be Older Than You Think – Success Can Come at Any Age September 17, 2020 – While successful entrepreneurs start businesses at any age, the most common age may be older than you think. A current analysis of prospective franchise owners shows the most popular …
Other Franchise Development Growth Categories Include Health and Fitness, Home Services and Automotive September 10, 2020 – Aspiring franchise owners were focused on “taking care of business” last month, thinking ahead about seasonal changes in consumer needs as interest in Financial Services franchises led August growth of investment inquiries, followed by increased interest in Health, …
Southern States Lead in Above-Average Pace of Investment Inquiries September 3, 2020 – Georgia jumped back ahead of Nevada to lead the nation with the highest adult per capita interest in buying a franchise in Q2 2020, reclaiming the No. 1 rank that it held in the full year of 2019 according to the latest …
August 19, 2020 – The volume of entrepreneurs contacting franchisors to explore owning a franchise strengthened for the third month in a row in July, with the highest growth occurring in categories most affected in prior months by social-distancing and uncertainty brought on by the coronavirus pandemic. Many categories also saw gains in the average …
August 13, 2020 – Home Services surged past Food and Restaurant franchises to rank as the No. 1 most popular category for aspiring franchisees in Q2 2020, while Real Estate franchises experienced the greatest increase of investment interest over the previous quarter. The Franchise Insights rankings are proprietary data drawn from the Franchise Ventures’ demand-generation …
July 30, 2020 – As the coronavirus pandemic has strengthened many entrepreneurs’ desire to own a business, Baby Boomers in particular have grown in their relative share of prospective franchisees who are reaching out to franchise systems to explore potential investment. Generation X still ranks No. 1 with the largest share of prospects, but that …
July 22, 2020 – The pandemic has not changed the primary drivers of business ownership — independence and controlling your own destiny remain the most powerful motivations for owning a business. In fact, working for oneself is the No. 1 reason cited by entrepreneurs researching ownership across the leading network of online franchise information directory …
July 16, 2020 – Investment interest from potential franchise buyers strengthened for the second month in a row in June, with rising prospects in several categories that were previously hard-hit by coronavirus concerns, such as Personal Care and Food franchises. Many categories saw double-digital percentage gains over May in the number of prospects who contacted …
June 18, 2020 – Interest in franchise and business ownership has been rebounding in Google search trends over the past two months, rising steadily after a steep slide during the early weeks of coronavirus uncertainty and mandated state and city shutdowns. The search gains are confirmed by positive sentiment and increased investment inquiries from prospective …
May 21, 2020 – According to a May survey of interested franchise buyers, more franchisors are consistently following through with each inquiry and attempting to make contact. In May, 62.5% of respondents report being contacted by each of the one or more franchises to which they inquired. This is all the more important, considering that …
May 11, 2020 – Baby Boomers interested in buying franchises may not claim the same high growth rates of Millennial and Gen X entrepreneurs, but the sizable Boomer segment holds an attractive lead in assets to fund new franchise businesses. Baby Boomers accounted for 27% of prospects contacting franchisors through the FranchiseVentures demand-generation platform in …
May 6, 2020 – The Millennial generation saw a growth spurt in franchise interest last year, growing its share of franchise investment inquiries to 21% in 2019 from 16% in 2018, and leading the field with higher-than average interest in categories such as Personal Care, Child-related and Cleaning franchises. Here is a demographic profile of …
Food and Restaurants Maintain Most Popular Rank, as Automotive Leads Quarterly Growth April 28, 2020 – Despite coranavirus-driven volatility in key business sectors in March, the relative ranking of top franchise categories remained the same in Q1 of 2020, compared with Q4 of 2019. Food and Restaurant franchises continue as the most popular category drawing …
April 24, 2020 – According to an April 2020 survey of interested franchise buyers, online franchise opportunity directories and their associated mobile apps play an integral role not only as a tool for comparison shopping, but also for discovery and consideration of less familiar franchises. Over 79% of prospective buyers chose to submit an inquiry …
April 16, 2020 – According to a survey of interested franchise buyers, more development teams are following through with each inquiry and attempting to make contact. In April, 59.6% report being contacted by every one of the one or more franchises to which they inquired. This is all the more important, considering that almost 43% …
April 16, 2020 – A comparative analysis of February and March advertising spending of FranchiseVentures clients revealed a spectrum of mindsets toward development investments, as brands contended with the financial and operational challenges wrought by the coronavirus. The two determinants of spending are 1) budget, and 2) the availability of leads (buyer demand). Some of …
Jacksonville, Tucson Lead Top 50 Metro Areas, as Springfield and Worcester Top Mid-Sized Metros March 25, 2020 – Mid-sized metropolitan areas under 1 million population showed some of the strongest year-over-year growth in franchise-buying interest, claiming 7 of the top 10 spots in latest business data from Franchise Insights. The rest of the top 10 …
March 18, 2020 – More than half of prospects interested in buying a franchise are married, which turns out to be an important factor in boosting average household income. In fact, half of married prospects have a household income of $100,000 or more in Q4 of 2019, according to the latest data analysis by Franchise …
February 14, 2020 – While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year. Generation X claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019. Here is a demographic profile of the 39- …
Over 63% of franchise systems plan to spend more to recruit new franchisees in 2020, and a closer look at key segments shows that confidence is strong in franchise systems in all stages of growth. Plans to maintain or increase spending were strong across emerging, established and large franchise systems, according to a survey across …
Dec. 10, 2019 – Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise. …
Nov. 5, 2019 – Interest in owning a franchise is balanced almost equally between women and men overall, according to the latest small business analysis by Franchise Ventures — and women are starting to outpace men among Gen X prospects. “We don’t see a glass ceiling when it comes to interest in buying a franchise,” …
Oct. 10, 2019 – Smartphones are growing at an even faster rate this year as the No.1 way that franchise prospects begin their investment process. After several years of single-digit growth, the smartphone share of new franchise inquiries grew 12% over the past 12 months – reaching a full 73% of Internet inquiries originating on …
March 20, 2019 – With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers shows the majority are focused on …