Franchise demand generation

Three-Quarters of Franchise Prospects Own a Home, Most for 5+ Years

December 10, 2019

Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise. For this analysis, Franchise

Women Outpace Men Among Gen X Franchise Prospects

November 5, 2019

Interest in owning a franchise is balanced almost equally between women and men overall, according to the latest small business analysis by Franchise Ventures — and women are starting to outpace men among Gen X prospects.  “We don’t see a glass ceiling when it comes to interest in buying a franchise,” said Michael Alston, president

Mobile Phones Surge in 2019 as Top Source for Franchise Prospects

October 10, 2019

Smartphones are growing at an even faster rate this year as the No.1 way that franchise prospects begin their investment process. After several years of single-digit growth, the smartphone share of new franchise inquiries grew 12% over the past 12 months – reaching a full 73% of Internet inquiries originating on a mobile phone.  That’s

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