Georgia Reclaims Top Rank in Q2 Franchise Interest Index™

Southern States Lead in Above-Average Pace of Investment Inquiries 

Georgia jumped back ahead of Nevada to lead the nation with the highest adult per capita interest in buying a franchise in Q2 2020, reclaiming the No. 1 rank that it held in the full year of 2019 according to the latest data from The Franchise Interest IndexTM.

The Franchise Insights Franchise Interest IndexTM reveals the relative interest of entrepreneurs making investment inquiries by indexing proprietary data and state-by-state population figures. An index of 100 indicates average interest, while an index of 120 represents 20% higher-than-average interest. Proprietary data is drawn from the FranchiseVentures flow of franchise-investment inquiries in the United States.

  • Three of the top-five ranked states were large Southern population centers, with more than 10 million adults each. Georgia was No. 1 with nearly twice the average per-capita interest in franchising, logging a Franchise Interest IndexTM score of 195 for Q2 2020. Florida held steady in the No. 3 position with a score of 163, and Texas moved up from No. 7 to No. 5, with an index of 134.
  • Smaller states with less than 5 million adults claimed the other spots in the top five. Nevada moved back to No. 2 in the Q2, down from No. 1 in Q1, with its per-capita investment inquiries running 67% above average. And Louisiana moved to No. 4 with an index of 155, up from No. 10 in Q1, while Mississippi tied Texas for No. 5 with a score of 134.
  • Other Southern states with above-average entrepreneurial interest were South Carolina at No. 7, Alabama at No. 9, and North Carolina at No. 12. All in all, Southern states claimed 8 of the 14 above-average rankings.

States Ranked by Franchise Interest  Index(TM)

.StateFranchise Interest Index Q2 2020
1.Georgia195
2.Nevada167
3.Florida163
4.Louisiana155
5.Texas134
6.Mississippi134
7.South Carolina133
8.Delaware129
9.Alabama128
10.Maryland121
11.New Jersey119
12.North Carolina106
13.Tennessee106
14.Arizona103
15.Virginia100
16.Colorado95
17.Oregon95
18.California93
19.Arkansas88
20.New York86
21.Pennsylvania83
22.Ohio81
23.New Mexico81
24.Missouri80
25.Indiana80
26.Illinois79
27.Alaska79
28.Michigan78
29.Utah76
30.Kansas73
31.Wyoming72
32.Connecticut70
33.Idaho69
34.Kentucky69
35.Nebraska69
36.North Dakota69
37.West Virginia68
38.Hawaii67
39.New Hampshire67
40.Washington64
41.Massachusetts63
42.Minnesota60
43.Oklahoma59
44.Iowa58
45.Rhode Island53
46.Montana47
47.Wisconsin45
48.South Dakota37
49.Maine33
50.Vermont31

The Franchise Insights analysis is drawn from FranchiseVentures, the leading demand generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead-generation brands include Franchise.com, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, and BusinessBroker.net, and together they provide the largest aggregation of prospective franchise buyers in the U.S.

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Published on Thursday, September 3rd, 2020.

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