‘Side Business Income’ Motivates Half of Potential Business Buyers

Dec. 12, 2019 – Owning a small business is not always a full-time venture – in fact, half of potential business buyers say that one of their motivations is owning a “side business for supplemental income.” That’s according to an ongoing survey of potential business buyers across the Franchise Ventures demand generation platform.

  • Side-business income closely follows “lifestyle rewards” as a secondary motivation, with 50% choosing “side business” as one of their multiple answers given.
  • A side business might mean a new career path in retirement, or might allow a  transitional time to build a new business. Or it might simply be a permanent supplement stream of income.
  • “Be my own boss” and “income potential” remain the primary motivations in the survey, appealing to more than three-quarters of respondents.


FranchiseVentures is the leading franchise lead-generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead generation brands include Franchise.com, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, SmallBusinessStartup.com and BusinessBroker.net, and together they provide the largest aggregation of prospective franchise buyers in the U.S.

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Published on Thursday, December 12th, 2019.

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