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Franchisee Prospects Continue to Focus on Just a Few Concepts for Research
June 19, 2024 – Franchise buyer behavior has changed in many ways in the four years since the global pandemic began. One aspect, however, has stayed the same: most prospects still only focus on a single concept when requesting information about franchises, despite the thousands of offerings across dozens of categories in the franchise directories of the FranchiseVentures lead generation platform.