Sentiment Index Shows Record High Startup Intentions Within Six Months

September 8, 2021 — Entrepreneurs who agree or strongly agree that “now is a good time to start a business” were 67.9% in August, up slightly from July, but down from the record level of 76.9% reached in June 2021. Nonetheless, a record 78.2% aspiring owners anticipate starting their businesses within six months. compiles monthly the Small Business Startup Sentiment Index™ (SSI) of individuals who have recently inquired about businesses for sale.

The most recent Startup Sentiment Index™ survey was conducted August 19-25, 2021, as concerns about the spread and transmissibility of the Delta Covid variant grew. 

Additional highlights:

  • Future business conditions: Respondents are positive about the current state of the economy, with 41.3% believing that in three months, business conditions will be “better” or “much better” than now, up from 40.7% in July. Over 47% see conditions “about the same” in three months.
  • Access to funding: The percentage of entrepreneurs concerned about acquiring adequate funding dipped, with those seeing funding “harder or much harder” to obtain at 32.2% in August, up from 27.4% in July.
  • Demographics: 47.5% of respondents are currently employed full-time, and 16.4% are current business owners. Gen-X (46.7%) and Gen-Y (34.6%) are the largest age cohorts, while “Baby Boomers” follow at 16.5%.

“The next six months should be prime time for new business formation” says Hunter Stokes, president of FranchiseVentures. “These individuals have waited long enough, and are ready to fulfill dreams of being their own boss.”


FranchiseVentures is the leading franchise lead-generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead generation brands include, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, and, and together they provide the largest aggregation of prospective franchise buyers in the U.S.

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Published on Wednesday, September 8th, 2021.

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