Small business confidence

Google Searches Confirm Uptrend in Franchise and Business Startup Interest

June 18, 2020

Interest in franchise and business ownership has been rebounding in Google search trends over the past two months, rising steadily after a steep slide during the early weeks of coronavirus uncertainty and mandated state and city shutdowns.  The search gains are confirmed by positive sentiment and increased investment inquiries from prospective franchise buyers across the 

Franchise Inquiries Rise in Most Categories as States Reopen

June 11, 2020

After months of economic uncertainty driven by the coronavirus, investment interest rose in May in most franchise categories in the United States. While the most growth occurred in categories that are less affected by mandated closures and social distancing, even some categories more directly affected by the pandemic saw positive signs as the average number

Small Business Startup Sentiment Index™ (SSI) Shows Growing Readiness in May

May 28, 2020

The highest percentage of aspiring franchisees plan to open a business within the next three months than at any time in 2020. Data collected May 23-27, 2020, for the FranchiseInsights.com Small Business Startup Sentiment Index™ show that 39.5% of aspiring owners are planning to start a business in the next three months, up from 30.8%

Top Franchise Categories Retain Relative Ranking in Q1

April 28, 2020

Food and Restaurants Maintain Most Popular Rank, as Automotive Leads Quarterly Growth Despite coranavirus-driven volatility in key business sectors in March, the relative ranking of top franchise categories remained the same in Q1 of 2020, compared with Q4 of 2019. Food and Restaurant franchises continue as the most popular category drawing interest from potential franchisees,

Nevada Edges Past Georgia To Lead Q1 Franchise Interest Index™

April 22, 2020

Nevada edged past Georgia to lead the nation with the highest adult per capita interest in buying a franchise in Q1 2020, according to new data from Franchise Insights. Georgia had claimed the top spot in the The Franchise Interest IndexTM  for the full year of 2019. The Franchise Interest IndexTM reveals the relative interest

Franchisors Adapt Budgets to Coronavirus Impact in March

April 16, 2020

A comparative analysis of February and March advertising spending of FranchiseVentures clients revealed a spectrum of mindsets toward development investments, as brands contended with the financial and operational challenges wrought by the coronavirus.   The two determinants of spending are 1) budget, and 2) the availability of leads (buyer demand). Some of the changes seen were

Coronavirus Drives More Interest in Some Franchise Categories, Less in Others

April 10, 2020

As the sudden spread of coronavirus has changed so many aspects of daily business and personal life in recent weeks, entrepreneurial interest in different types of franchises has shifted as well. Franchise Insights examined how investment inquiries for different categories changed from February to March, and it seems that potential franchisees are mindful of both

Small Business Startup Sentiment Index™ (SSI) Shows Increasing Confidence in February 2020

February 26, 2020

Recent surveys of prospective small business buyers revealed a healthy uptick in confidence from January to February 2020. The new Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of Franchise Ventures. When presented with the statement,

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