Startup Trends

Small Business Startup Sentiment Surges to Highest in Over a Year

February 7, 2024 – Prepare for launch! January startup sentiment data show 84.5% of aspiring franchisees plan their launches in the next twelve months, the highest percentage seen since December of 2023. The first of our Predictions for Franchise Development and Lead Generation for 2024 is looking very much on target.

Rising Tide in Business Startup Sentiment At The Highest In Fifteen Months

December 6, 2023 – More than two-thirds of survey respondents (67.2%) either agree or strongly agree that “now is a good time to start a business,” the highest for that measure of startup sentiment since the 69.2% reading in August 2022. Now 83.6% of respondents see conditions for business startups “the same or better in three months.”

Now Is The Time to Launch Startups, Say Aspiring Franchisees

October 4, 2023 – A one-year high of almost 62% of survey respondents either agree or strongly agree that “now is a good time to start a business” and 75% of respondents see conditions for business startups “the same or better in three months.”

Aspiring Franchisees See September As Prime Month to Launch the Startup Process

September 6, 2023 — In August 2023, 38.6% of aspiring business owners said they are planning to launch their startups “in the next month” reflecting eagerness to begin their journeys. At the same time, 56.4% of entrepreneurs planned their startups within the next three months, and 84.2% within the next twelve months. 

Startup Sentiment Remains High, But Concerns Rise about Future Business Conditions

NORFOLK, VIRGINIA — July 13, 2022 — Aspiring business owners have been optimistic through the course of the pandemic and recent economic concerns, but they perceive less favorable business conditions for startup three months out. Of aspiring business owners surveyed in June, 74.4% were resolute about starting their businesses within the coming six months. Currently,

Access to Funding Tops Worries, but Business Startups Undaunted

NORFOLK, VIRGINIA — April 7, 2022 — After a month of invasion, inflation, and market volatility, business startups begin to settle into the new reality in March 2022. Despite all the uncertainty, 52.9% of aspiring business owners responding in March were resolute about starting their businesses within the next three months. Further, 80.5% of these

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