‘Lifestyle Rewards’ Rank as No. 3 Reason to Own a Small Business

Dec. 5, 2019 – Owning a small business can give you the freedom and flexibility to match different lifestyles, and that’s important to more than half of entrepreneurs answering a survey across the Franchise Ventures demand generation platform.

  • More than half, or 56.5%, say “lifestyle rewards” are one of their top motivations as they think about starting or buying a business.
  • That’s the third-largest response, after “be my own boss” and “income potential.” The survey allows multiple responses, and “lifestyle rewards” almost always appears in tandem with other answers. 

“Lifestyle benefits can mean many different things to different people,” said Michael Alston, president of Franchise Ventures. “That might mean working from home, or setting your own hours around other needs. It might mean owning a seasonal business and working only part of the year.

“Or it might simply mean doing work that you love, but reaping more financial rewards by virtue of owning the business.”


FranchiseVentures is the leading franchise lead-generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead generation brands include Franchise.com, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, SmallBusinessStartup.com and BusinessBroker.net, and together they provide the largest aggregation of prospective franchise buyers in the U.S.

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Published on Thursday, December 5th, 2019.

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