Franchise development

Franchise Development Contact Attempt Rates Dropped During Summer Pandemic Months, and Are Rising Again

October 1, 2020

When we last reported results from our monthly survey of interested franchise buyers in May, franchisors were contacting 62.5% of prospective franchisees sourced from FranchiseVentures lead generation platform. In fact, this reading was the second highest in all of 2020, despite the uncertainty and organizational disruption brought by the pandemic. Soon, a disconcerting trend emerged,

Among Millennials and Gen X, Women Outpace Men in Share of Franchise Interest

September 24, 2020

No Glass Ceiling: Women are a Greater Share of Franchise Inquiries than Men Owning your own business holds similar appeal to men and women alike, as both are fairly evenly represented among entrepreneurs who are exploring potential franchise ownership this year. Among younger generations in particular, women lead in the number of investment inquiries made

Marital Status Appears as Key Factor for Aspiring Franchisees

September 24, 2020

Above-Average Marriage Rate May Signal Financial Stability, Value of Family Support  Nearly two-thirds of prospects interested in buying a franchise are married, an above-average rate that may add extra financial flexibility and the value of family stability to the startup process. The current marriage rate is 63.2% for entrepreneurs contacting franchises to explore ownership, according

Financial Services Category Leads August Growth in Franchise Interest

September 10, 2020

Other Franchise Development Growth Categories Include Health and Fitness, Home Services and Automotive Aspiring franchise owners were focused on “taking care of business” last month, thinking ahead about seasonal changes in consumer needs as interest in Financial Services franchises led August growth of investment inquiries, followed by increased interest in Health, Home and Automotive franchises.

August’s Prospective Business Owners Display Highest Readiness Seen Yet in 2020

August 27, 2020

Has Business Buyers’ Pandemic Pessimism Peaked? Updated 12:24 p.m., Tuesday, Aug. 6, 2020 In a strong sign of growing economic optimism amid the pandemic, responses collected August 20-26, 2020 for the FranchiseInsights.com Small Business Startup Sentiment Index™ revealed a new high point for buyer readiness in 2020. Over 23% of the aspiring business owners surveyed 

Hardest-Hit Franchise Categories Lead July Growth in Inquiries

August 19, 2020

The volume of entrepreneurs contacting franchisors to explore owning a franchise strengthened for the third month in a row in July, with the highest growth occurring in categories most affected in prior months by social-distancing and uncertainty brought on by the coronavirus pandemic.   Many categories also saw gains in the average number of investment inquiries

Home Services Surge in Popularity, Rank No. 1 in Q2 Franchise Investment Inquiries

August 13, 2020

Home Services surged past Food and Restaurant franchises to rank as the No. 1 most popular category for aspiring franchisees in Q2 2020, while Real Estate franchises experienced the greatest increase of investment interest over the previous quarter.  The Franchise Insights rankings are proprietary data drawn from the Franchise Ventures’ demand-generation platform, which provides the

Franchise Interest in COVID-Impacted Categories Strengthens Again in June

July 16, 2020

Investment interest from potential franchise buyers strengthened for the second month in a row in June, with rising prospects in several categories that were previously hard-hit by coronavirus concerns, such as Personal Care and Food franchises.  Many categories saw double-digital percentage gains over May in the number of prospects who contacted franchisors to explore owning

Google Searches Confirm Uptrend in Franchise and Business Startup Interest

June 18, 2020

Interest in franchise and business ownership has been rebounding in Google search trends over the past two months, rising steadily after a steep slide during the early weeks of coronavirus uncertainty and mandated state and city shutdowns.  The search gains are confirmed by positive sentiment and increased investment inquiries from prospective franchise buyers across the 

Franchise Inquiries Rise in Most Categories as States Reopen

June 11, 2020

After months of economic uncertainty driven by the coronavirus, investment interest rose in May in most franchise categories in the United States. While the most growth occurred in categories that are less affected by mandated closures and social distancing, even some categories more directly affected by the pandemic saw positive signs as the average number

Small Business Startup Sentiment Index™ (SSI) Shows Growing Readiness in May

May 28, 2020

The highest percentage of aspiring franchisees plan to open a business within the next three months than at any time in 2020. Data collected May 23-27, 2020, for the FranchiseInsights.com Small Business Startup Sentiment Index™ show that 39.5% of aspiring owners are planning to start a business in the next three months, up from 30.8%

STATE PROFILE: Texas Ranks First in Share of Franchise Inquiries, Fifth in Franchise Interest Index™

May 27, 2020

While Georgia leads the nation in per-capita interest in potential franchise ownership, another Southern state leads in total volume of interested franchise seekers. Texas ranked No. 1 in 2019 for its 11.3% share of inquiries through the FranchiseVentures demand-generation platform in 2019. That’s not surprising, since it also boasts the nation’s second-largest population of adults

Franchise Prospects Report Higher Contact Attempt Rates in 2020

May 21, 2020

According to a May survey of interested franchise buyers, more franchisors are consistently following through with each inquiry and attempting to make contact.  In May, 62.5% of respondents report being contacted by each of the one or more franchises to which they inquired. This is all the more important, considering that over 46% of prospective

Boomers Lead Potential Business Buyers in Resources for Funding New Franchises

May 11, 2020

Baby Boomers interested in buying franchises may not claim the same high growth rates of Millennial and Gen X entrepreneurs, but the sizable Boomer segment holds an attractive lead in assets to fund new franchise businesses. Baby Boomers accounted for 27% of prospects contacting franchisors through the FranchiseVentures demand-generation platform in 2019. Here is a

Top Franchise Categories Retain Relative Ranking in Q1

April 28, 2020

Food and Restaurants Maintain Most Popular Rank, as Automotive Leads Quarterly Growth Despite coranavirus-driven volatility in key business sectors in March, the relative ranking of top franchise categories remained the same in Q1 of 2020, compared with Q4 of 2019. Food and Restaurant franchises continue as the most popular category drawing interest from potential franchisees,

Online Portals Drive Franchise Discovery

April 24, 2020

According to an April 2020 survey of interested franchise buyers, online franchise opportunity directories and their associated mobile apps play an integral role not only as a tool for comparison shopping, but also for discovery and consideration of less familiar franchises.  Over 79% of prospective buyers chose to submit an inquiry to a franchise brand

Nevada Edges Past Georgia To Lead Q1 Franchise Interest Index™

April 22, 2020

Nevada edged past Georgia to lead the nation with the highest adult per capita interest in buying a franchise in Q1 2020, according to new data from Franchise Insights. Georgia had claimed the top spot in the The Franchise Interest IndexTM  for the full year of 2019. The Franchise Interest IndexTM reveals the relative interest

Franchise Prospects Report Higher Contact-Attempt Rates in March and April 2020

April 16, 2020

According to a survey of interested franchise buyers, more development teams are following through with each inquiry and attempting to make contact.  In April, 59.6% report being contacted by every one of the one or more franchises to which they inquired. This is all the more important, considering that almost 43% of prospective buyers inquired

Franchisors Adapt Budgets to Coronavirus Impact in March

April 16, 2020

A comparative analysis of February and March advertising spending of FranchiseVentures clients revealed a spectrum of mindsets toward development investments, as brands contended with the financial and operational challenges wrought by the coronavirus.   The two determinants of spending are 1) budget, and 2) the availability of leads (buyer demand). Some of the changes seen were

Coronavirus Drives More Interest in Some Franchise Categories, Less in Others

April 10, 2020

As the sudden spread of coronavirus has changed so many aspects of daily business and personal life in recent weeks, entrepreneurial interest in different types of franchises has shifted as well. Franchise Insights examined how investment inquiries for different categories changed from February to March, and it seems that potential franchisees are mindful of both

Southeastern Cities Lead Top 100 Metros in New Franchise Interest Index™

March 10, 2020

Atlanta, Ga., enjoys the nation’s highest interest in buying a franchise, according to the latest analysis of the Top 100 metropolitan areas. Southeastern metros dominated the top 20 leaders in the  Franchise Interest Index(TM), with multiple major metro areas ranked in Florida and Texas, as well as high-interest from mid-sized metros in North and South

Small Business Startup Sentiment Index™ (SSI) Shows Increasing Confidence in February 2020

February 26, 2020

Recent surveys of prospective small business buyers revealed a healthy uptick in confidence from January to February 2020. The new Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of Franchise Ventures. When presented with the statement,

Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™

February 20, 2020

Alaska, Hawaii lead overall gains, Georgia tops growth among large-population states Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data  from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for both overall interest and

Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership

February 14, 2020

While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year.  Generation X claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019. Here is a demographic profile of the 39- to 54-year-old cohort, based

New Mobile App Helps Franchise Development Teams Improve Contact Rates

February 7, 2020

Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement  with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams

Georgia Leads the Nation in New Franchise Interest Index™

January 13, 2020

Georgia, Nevada and Florida led the nation with the highest levels of interest in buying a franchise in 2019, according to new data from Franchise Insights. The Franchise Interest Index™ reveals  the relative interest of entrepreneurs making an investment inquiry by indexing proprietary data with state population on a per capita basis. An index of 100

Development Budgets Increasing For Franchises Across All Growth Stages

December 19, 2019

Over 63% of franchise systems plan to spend more to recruit new franchisees in 2020, and a closer look at key segments shows that confidence is strong in franchise systems in all stages of growth.  Plans to maintain or increase spending were strong across emerging, established and large franchise systems, according to a survey across

Three-Quarters of Franchise Prospects Own a Home, Most for 5+ Years

December 10, 2019

Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise. For this analysis, Franchise

‘Lifestyle Rewards’ Rank as No. 3 Reason to Own a Small Business

December 5, 2019

Owning a small business can give you the freedom and flexibility to match different lifestyles, and that’s important to more than half of entrepreneurs answering a survey across the Franchise Ventures demand generation platform. More than half, or 56.5%, say “lifestyle rewards” are one of their top motivations as they think about starting or buying

Income Potential Ranks as No. 2 Motivation to Own a Business

November 25, 2019

While a desire to “by my own boss” is the No.1 motivation for people thinking about buying a business, the potential to earn more money ranks a strong No. 2, according to the business-buyer survey across the Franchise Ventures demand generation platform.  Nearly three-quarters of respondents, or 72.5%, cite “income potential” as one of their

Franchise Prospects Top $100k in Household Income

November 22, 2019

One-third of prospective franchisees have at least $100,000 in annual household income, according to the latest data analysis by Franchise Ventures — and income is clearly a key factor in finding franchisee candidates who are qualified for different opportunities. For this analysis, Franchise Ventures combined its pool of investment inquiries with demographic data from Alliant,

One Third of Prospective Small-Business Buyers Ready to Switch From Corporate Life

November 18, 2019

More than one-third of potential business buyers are motivated by a desire to stop “climbing the corporate ladder,” according to the survey across the Franchise Ventures demand generation platform.  “In many cases, experienced managers and executives are ready to run their own show,” said Michael Alston, president of Franchise Ventures. “That can be a huge

‘Be Your Own Boss’ Tops List of Small-Business Ownership Motivations

November 11, 2019

The No. 1 reason that budding entrepreneurs want to own their own business is to “Be your own boss,” according to the survey across the Franchise Ventures demand generation platform.  A full 87% of users starting a franchise search said that being the boss was a primary motivation for them, beating out income potential and

Franchise Daypart Data Helps Unravel the Mystery Behind “Low” Contact Rates

October 10, 2019

Ask any franchise development team what the No.1 franchisee recruitment challenge is, and chances are you’ll hear “contact rate” mentioned. The percentage of franchise inquiries with a successful return phone call is consistently lower than targets in industry Mystery Shopping surveys.  This is even more astounding when you realize that the vast majority of prospects

Who Buys Franchises? Digital Prospects Show Focused Intent

March 20, 2019

With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers shows the majority are focused on talking to only one

4 Tips to Improve Your Franchise Contact Rate

February 1, 2019

What’s smarter than a smartphone? Two smart phones – yours, and the one in the hands of the local entrepreneur who wants to know more about owning one of your franchises. In less than a decade, smart phones connected to the Internet have skyrocketed to become the No. 1 channel for potential investors to research

Sales Advice For Emerging Franchisors

January 29, 2019

If you’re an emerging franchise, making the leap from an owned-and-operated business to the franching model, you’ve got a tough task. Your first few sales are based on the promise of your concept, not a track record in serving franchisees. Fortunately, many prospective franchisees are looking for ground-floor opportunity, and may be emotionally drawn to

Franchise Marketers, Do You Know WHERE Your Prospects Are?

January 11, 2019

Franchisors, there’s a huge mismatch in your new-unit sales funnel – 67% of all franchise inquiries are sent outsite of business hours, times that don’t lend themselves to an immediate phone conversation. And that problem gets tougher for national franchisors, when you consider the vast expanse of the 50 states and 6 main time zones

Prospect Data Shows Contact Opportunity Beyond Business Hours

January 2, 2019

If you work in new franchise development, you know how crucial the first phone call is – and how hard it is to make that phone connection. Year after year, contact rates for the franchising industry remain challenging, and now we know why. It boils down to this: There’s an eye-popping mismatch between typical business

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our cookies information for more details.