![](https://www.franchiseinsights.com/wp-content/blogs.dir/52/files/2024/03/Franchise-Prospects-Most-Likely-to-Respond-to-Email-followed-by-Text-then-Voice-March-2024.png)
Franchise Prospects Indicate Preferred Sequencing for Initial Contact Channels
March 27, 2024 – Most franchise prospects (42.4%) prefer to be emailed on initial contact by a franchise they have expressed interested in according to fresh data in the March 2024 Franchise Insights Mystery Shopping survey. Another 30.6% indicated a desire for a phone call for the initial contact. This order preference is consistent with prior monthly “mystery shopping” surveys, including when we last shared franchise prospect contact preferences data.