Southeastern Cities Lead Top 100 Metros in New Franchise Interest Index™

March 10, 2020 – Atlanta, Ga., enjoys the nation’s highest interest in buying a franchise, according to the latest analysis of the Top 100 metropolitan areas.

Southeastern metros dominated the top 20 leaders in the  Franchise Interest Index(TM), with multiple major metro areas ranked in Florida and Texas, as well as high-interest from mid-sized metros in North and South Carolina. 

While the nation’s largest population centers lead the overall volume of franchise inquiries, the Franchise Interest Index(TM) highlights regions of any size where entrepreneurial interest is higher than average, a signal of future business investment and economic growth potential.

The analysis applied the Franchise Interest Index(TM) to 106 MSAs (metropolitan statistical areas) with more than 500,000 in total population. Using franchise-investment inquiries drawn from the Franchise Ventures’ proprietary demand-generation platform, the Franchise Interest IndexTM reveals the relative interest of entrepreneurs indexed to adult population age 22+ on a per capita basis for the full year of 2019.

  • The Atlanta MSA led the Top 10 with an index of 218 last year, more than twice the average interest in franchising. As the largest metro in the state, Atlanta clearly helped propel Georgia to the top state in the Franchise Interest IndexTM for the year.
  • Atlanta was one of four regions in the Top 10 with populations over 5 million. The other major metros in the Top 10 were the Miami-Ft. Lauderdale at No. 5, Houston at No. 7, and Dallas-Fort Worth at No. 10.
  • Large metros with population between 1 million and 5 million claimed another four spots in the top – Orlando, with an index of 174, was No. 3, Las Vegas was No. 4, Jacksonville, Fla., was No. 6,  and Raleigh, N.C, was No. 8.
  • Mid-sized metros with population between 500,000 and 1 million claimed two more spots in the Top 10 for entrepreneurial interest. Durham-Chapel, N.C., was No. 2 overall, with an index of 203, and Baton Rouge, La., was No. 9 with an index of 148.

Here is a full list of the Top 100 MSAs in the Franchise Interest IndexTM. An index of 100 indicates average per-capita interest, while an index of 120 represents 20% higher-than-average interest. 

Metro Areas Ranked by Franchise Interest  Index(TM)

Metro MSA Franchise Interest Index TM 2019
1. Atlanta-Sandy Springs-Roswell, GA 218
2. Durham-Chapel Hill, NC 203
3. Orlando-Kissimmee-Sanford, FL 174
4. Las Vegas-Henderson-Paradise, NV 166
5. Miami-Fort Lauderdale-West Palm Beach, FL 163
6. Jacksonville, FL 158
7. Houston-The Woodlands-Sugar Land, TX 156
8. Raleigh, NC 155
9. Baton Rouge, LA 148
10. Dallas-Fort Worth-Arlington, TX 146
11. Cape Coral-Fort Myers, FL 144
12. Columbia, SC 144
13. Charlotte-Concord-Gastonia, NC-SC 143
14. Jackson, MS 142
15. Charleston-North Charleston, SC 137
16. Tampa-St. Petersburg-Clearwater, FL 134
17. Washington-Arlington-Alexandria, DC-VA-MD-WV 125
18. Lakeland-Winter Haven, FL 124
19. New Orleans-Metairie, LA 123
20. Virginia Beach-Norfolk-Newport News, VA-NC 122
21. Greenville-Anderson-Mauldin, SC 122
22. Augusta-Richmond County, GA-SC 122
23. Greensboro-High Point, NC 122
24. Stockton-Lodi, CA 117
25. Little Rock-North Little Rock-Conway, AR 114
26. Baltimore-Columbia-Towson, MD 114
27. Colorado Springs, CO 113
28. Richmond, VA 112
29. Provo-Orem, UT 111
30. Birmingham-Hoover, AL 110
31. Detroit-Warren-Dearborn, MI 110
32. Memphis, TN-MS-AR 110
33. Indianapolis-Carmel-Anderson, IN 110
34. Austin-Round Rock, TX 108
35. North Port-Sarasota-Bradenton, FL 108
36. Deltona-Daytona Beach-Ormond Beach, FL 107
37. San Antonio-New Braunfels, TX 103
38. El Paso, TX 101
39. Palm Bay-Melbourne-Titusville, FL 101
40. Winston-Salem, NC 101
41. Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 101
42. Columbus, OH 100
43. Riverside-San Bernardino-Ontario, CA 100
44. Phoenix-Mesa-Scottsdale, AZ 100
45. Sacramento–Roseville–Arden-Arcade, CA 99
46. Bridgeport-Stamford-Norwalk, CT 98
47. Cleveland-Elyria, OH 98
48. Denver-Aurora-Lakewood, CO 97
49. Akron, OH 97
50. New York-Newark-Jersey City, NY-NJ-PA 96
51. Lexington-Fayette, KY 96
52. Nashville-Davidson–Murfreesboro–Franklin, TN 96
53. Allentown-Bethlehem-Easton, PA-NJ 93
54. Modesto, CA 91
55. Oxnard-Thousand Oaks-Ventura, CA 91
56. Louisville/Jefferson County, KY-IN 90
57. Tulsa, OK 90
58. McAllen-Edinburg-Mission, TX 90
59. St. Louis, MO-IL 89
60. Boise City, ID 89
61. Chicago-Naperville-Elgin, IL-IN-WI 88
62. Bakersfield, CA 88
63. Omaha-Council Bluffs, NE-IA 87
64. Oklahoma City, OK 86
65. Kansas City, MO-KS 84
66. Fayetteville-Springdale-Rogers, AR-MO 83
67. Los Angeles-Long Beach-Anaheim, CA 83
68. Milwaukee-Waukesha-West Allis, WI 81
69. Cincinnati, OH-KY-IN 80
70. Harrisburg-Carlisle, PA 78
71. Salt Lake City, UT 78
72. Des Moines-West Des Moines, IA 77
73. Toledo, OH 77
74. Chattanooga, TN-GA 76
75. New Haven-Milford, CT 76
76. Ogden-Clearfield, UT 75
77. San Francisco-Oakland-Hayward, CA 74
78. San Jose-Sunnyvale-Santa Clara, CA 74
79. Albuquerque, NM 74
80. San Diego-Carlsbad, CA 73
81. Minneapolis-St. Paul-Bloomington, MN-WI 72
82. Seattle-Tacoma-Bellevue, WA 71
83. Hartford-West Hartford-East Hartford, CT 70
84. Wichita, KS 69
85. Knoxville, TN 69
86. Scranton–Wilkes-Barre–Hazleton, PA 68
87. Springfield, MA 68
88. Worcester, MA-CT 67
89. Youngstown-Warren-Boardman, OH-PA 67
90. Fresno, CA 66
91. Tucson, AZ 66
92. Urban Honolulu, HI 66
93. Pittsburgh, PA 66
94. Lancaster, PA 65
95. Boston-Cambridge-Newton, MA-NH 65
96. Buffalo-Cheektowaga-Niagara Falls, NY 65
97. Grand Rapids-Wyoming, MI 62
98. Spokane-Spokane Valley, WA 62
99. Rochester, NY 60
100. Providence-Warwick, RI-MA 59
101. Albany-Schenectady-Troy, NY 58
102. Syracuse, NY 58
103. Portland-Vancouver-Hillsboro, OR-WA 57
104. Madison, WI 54
105. Santa Rosa, CA 51
106. Portland-South Portland, ME 47

FranchiseVentures is the leading demand– and lead-generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead generation brands include Franchise.com, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, SmallBusinessStartup.com and BusinessBroker.net, and together they provide the largest aggregation of prospective franchise buyers in the U.S.

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Published on Tuesday, March 10th, 2020.

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