May 25, 2022 – Despite March’s largest increase in U.S. inflation in more than forty years, the majority of U. S. franchisors have no plans to increase initial franchise fees, according to a benchmarking survey by Franchise Insights in April 2022. A minority (13.5%) of respondents do expect franchise fee increases in 2022 in the …
May 18, 2022 — Since February 2022 when we last wrote about the decline in Facebook (Meta) Lead Generation after Apple’s iOS 14.5 release, three more months of data show that advertisers for lead generation shouldn’t expect results to improve any time soon. Meta’s own CFO estimates that consumers opting out of tracking will cost …
May 11, 2022 – In April 2022, only 53.2% of inquirers to franchises reported that they were contacted by “all of the franchises they inquired to”, just above the 53.1% lowest rate seen in April 2021, but far below the average rate of 61.3% seen over the last twelve months. Fortunately, those who reported being …
NORFOLK, VIRGINIA — May 4, 2022 — April 2022 saw inflation at a 40-year high, war in Ukraine entering its third month, and the worst drop in S & P 500 performance since 1970. Despite all the uncertainty, 59.3% of aspiring business owners surveyed in April were resolute about starting their businesses within the coming …
April 27, 2022 – Taking a snapshot of each March since 2020, “funding or access to credit” has increased as the biggest consideration for franchise buyers over the next six months. Most recently in March 2022, 76.6% of respondents indicated that this was their biggest concern. From March 2020 when the total impact of the …
April 20, 2022 – In March 2022, U.S. inflation showed the largest 12-month increase since December 1981. The year-over-year increase was 8.5%, up from 7.9% in February 2022. The Consumer Price Index rose just over 8.5% in March 2022, compared to March 2021, propelled by categories like energy prices and rents, as used vehicles and …
April 13, 2022 – The southward and westward migration of franchise interest during the pandemic noted in a recent article begs the question – how does that fit into the longer-term trend? The top ten states by share of franchise prospects grew slightly as a percent of all states from 2018 (59.53%) to 2020 (59.65%) …
NORFOLK, VIRGINIA — April 7, 2022 — After a month of invasion, inflation, and market volatility, business startups begin to settle into the new reality in March 2022. Despite all the uncertainty, 52.9% of aspiring business owners responding in March were resolute about starting their businesses within the next three months. Further, 80.5% of these …
March 30, 2022 – By comparing the shares by state from January-March 2020 to January-March 2022, there was a shift in the mix of where aspiring franchisees were expecting to locate franchises – from north to south, and east to west, according to new data from FranchiseInsights.com. Increasing state share in that period is in …
March 23, 2022 — There seem to be at least two market segments or distinct buyer groups reflected in the FranchiseInsights.com Small Business Startup Sentiment survey in their preferences for franchises. Respondents were asked to rank eight franchise characteristics in order of importance to their ultimate selection, along with a “not important to me” option …
March 16, 2022 — Most aspiring franchise buyers plan to use Small Business Administration loans and personal savings to start their businesses, at 48.9% and 45% respectively, according to the FranchiseInsights.com Small Business Startup Sentiment survey. Loans from banks or other lending institutions were identified as the third most common source at 39.8%. The percentages …
March 10, 2022 — In the February FranchiseInsights.com Small Business Startup Sentiment survey, respondents were also asked to rank eight franchise characteristics in order of importance to their ultimate selection, along with a “not important to me” option for each. On the surface, “low cost of entry” and “higher earnings potential” were ranked highest, on …
NORFOLK, VIRGINIA — March 3, 2022 — On February 24th, the day the survey launched, news headlines of the invasion of Ukraine stunned the world and roiled financial markets. Despite the uncertainty, 57.4% of aspiring business owners were resolute about starting their businesses within the next three months. Further, 76% of these survey respondents see …
February 23, 2022 — If you have not heard about the $300 billion drop in the market value in Meta Platforms (formerly known as Facebook), perhaps it is because you have had to work double-time to mitigate the volume dip and effective cost of franchise leads to achieve your franchise system growth goals. The introduction …
February 16, 2022 — The percentage of prospects inquiring about franchises and businesses for sale who cited email or text as their first choice for initial contact was dead even in February 2022, in a departure from recent months, and largely due to a dip in the preference for email compared to January. In addition, …
February 8, 2022 – In January 2022, 57.6% of inquirers to franchises reported that they were contacted by “all of the franchises they inquired to.” On the other hand, those who reported being contacted by “none of them” dropped to a recent low of 15.4%, according to results from the FranchiseInsights.com monthly Mystery Shopping survey. …
NORFOLK, VIRGINIA — January 25, 2022 — In late January 2022, news roiled markets with the threat of yet another Omicron variant, a potential invasion of Ukraine, and the largest drop in financial markets since March 2020. Nonetheless, 53.1% of aspiring business owners were resolute about starting their businesses within the next three months. Further, …
January 26, 2022 — Even though over 28% of franchise prospects in January 2022 reported being already “somewhat familiar” or “very familiar” with the franchises they considered, they chose to inquire about them at franchise portal sites among hundreds of other listings. These findings are consistent with our prior data from August 2021. When you’re looking …
January 20, 2022 — Despite the disruptions to normal human behavior due to the global pandemic, the control over one’s destiny and financial independence continue to be the most powerful motivations for owning a business in America. In a very large sample over multiple years, working for oneself remains the main motivator cited by entrepreneurs researching …
January 13, 2022 – First, the bad news. Supplies will be tighter, and costs higher for building a pipeline of franchise prospects given: Increasing Competition with Employers – Growing franchise systems will be competing with desperate employers who are offering better pay and more flexible work conditions to retain or add team members in an environment …
NORFOLK, VIRGINIA — January 5, 2022 –In late December 2021, the percentage of aspiring owners who expected to start their businesses within the next three months reached 62.1%, the highest percentage ever recorded. Further, 88.2% of these aspiring owners see business conditions about the same or getting better in the next three months, according to …
December 28, 2021 — Aspiring owners say that they are most likely to respond to an email as the initial contact about a franchise they are interested in according to the December 2021 “mystery shopping” survey by FranchiseInsights.com. But in a reversal of the trend seen in the first half of 2021, prospects now …
December 22, 2021 – The flow of franchise prospects usually ebbs on days leading up to holidays, as travel and spending time with loved ones takes precedence. Following the Christmas holidays in the US, franchise inquiries usually increase, as interested prospects have extra time to ponder and make big plans for the coming year. But …