Franchise Development

From the flow of interested prospects, we provide insights about how to identify and connect with prospects for expanding franchise systems….

Ask any franchise development team what the No.1 franchisee recruitment challenge is, and chances are you’ll hear “contact rate” mentioned. The percentage of franchise inquiries with a successful return phone call is consistently lower than targets in industry Mystery Shopping surveys.  Now, with back-to-back years of...

According to a survey of active franchise systems conducted by Franchise Insights, franchisors plan to raise their recruitment budgets this year as favorable growth conditions continue. More than 86% of franchisors plan to spend at least the same amount in 2019 as they spent on franchise...

What’s smarter than a smartphone? Two smart phones - yours, and the one in the hands of the local entrepreneur who wants to know more about owning one of your franchises. In less than a decade, smart phones connected to the Internet have skyrocketed to become...

If you're an emerging franchise, making the leap from an owned-and-operated business to the franching model, you've got a tough task. Your first few sales are based on the promise of your concept, not a track record in serving franchisees. Fortunately, many prospective franchisees are looking...

If you work in new franchise development, you know how crucial the first phone call is - and how hard it is to make that phone connection. Year after year, contact rates for the franchising industry remain challenging, and now we know why. It boils down...

So you want to grow your business - don't we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential...

With a growing economy, savvy franchisors expect that competition will increase - not just for customers, but also for franchisees to own new locations. Forbes offers five timely tips for recruiting franchise owners, starting with "Profile your all-star candidate"  - read more in Forbes...

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