
Self-Reported Strengths Shared by Aspiring Franchise Owners
August 20, 2025 – In the July 2025 Startup Sentiment survey, Grit, or “persistence towards a goal despite obstacles” was cited by 58.5% of respondents. In this survey of individuals seeking franchises, 55.4% also attested to their “willingness to follow a proven system”, an essential ingredient for succeeding at franchise ownership.