Franchise Prospect Insights

From the flow of future business owners, we extract and share insights about prospective franchisees’ evolving tastes, financial wherewithal and pre-purchase behaviors, enabling franchise systems to better understand today’s candidate.Using data from the largest global marketplace of prospective franchise buyers and the tools and techniques of data science and machine learning, we aim to better understand:

  • the demographics and financial attributes of prospective buyers today — and how they change over time
  • the franchise categories and concepts that are getting the most interest — by geography, investment level, and demographic variables
  • the search process and selection behaviors — and how they change over time

‘Side Business Income’ Motivates Half of Potential Business Buyers

December 12, 2019

Owning a small business is not always a full-time venture – in fact, half of potential business buyers say that one of their motivations is owning a “side business for supplemental income.” That’s according to an ongoing survey of potential business buyers across the Franchise Ventures demand generation platform. Side-business income closely follows “lifestyle rewards”

Three-Quarters of Franchise Prospects Own a Home, Most for 5+ Years

December 10, 2019

Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise. For this analysis, Franchise

‘Lifestyle Rewards’ Rank as No. 3 Reason to Own a Small Business

December 5, 2019

Owning a small business can give you the freedom and flexibility to match different lifestyles, and that’s important to more than half of entrepreneurs answering a survey across the Franchise Ventures demand generation platform. More than half, or 56.5%, say “lifestyle rewards” are one of their top motivations as they think about starting or buying

Education Is No Prerequisite To Entrepreneurship – Ambition Is Its Own Degree

November 27, 2019

The lure of entrepreneurship appeals to individuals across all levels of education,  according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree. “In the spirit of the Thanksgiving holiday, we’re grateful for the opportunities that franchise ownership offers to

Income Potential Ranks as No. 2 Motivation to Own a Business

November 25, 2019

While a desire to “by my own boss” is the No.1 motivation for people thinking about buying a business, the potential to earn more money ranks a strong No. 2, according to the business-buyer survey across the Franchise Ventures demand generation platform.  Nearly three-quarters of respondents, or 72.5%, cite “income potential” as one of their

Franchise Prospects Top $100k in Household Income

November 22, 2019

One-third of prospective franchisees have at least $100,000 in annual household income, according to the latest data analysis by Franchise Ventures — and income is clearly a key factor in finding franchisee candidates who are qualified for different opportunities. For this analysis, Franchise Ventures combined its pool of investment inquiries with demographic data from Alliant,

One Third of Prospective Small-Business Buyers Ready to Switch From Corporate Life

November 18, 2019

More than one-third of potential business buyers are motivated by a desire to stop “climbing the corporate ladder,” according to the survey across the Franchise Ventures demand generation platform.  “In many cases, experienced managers and executives are ready to run their own show,” said Michael Alston, president of Franchise Ventures. “That can be a huge

‘Be Your Own Boss’ Tops List of Small-Business Ownership Motivations

November 11, 2019

The No. 1 reason that budding entrepreneurs want to own their own business is to “Be your own boss,” according to the survey across the Franchise Ventures demand generation platform.  A full 87% of users starting a franchise search said that being the boss was a primary motivation for them, beating out income potential and

Women Outpace Men Among Gen X Franchise Prospects

November 5, 2019

Interest in owning a franchise is balanced almost equally between women and men overall, according to the latest small business analysis by Franchise Ventures — and women are starting to outpace men among Gen X prospects.  “We don’t see a glass ceiling when it comes to interest in buying a franchise,” said Michael Alston, president

Millennials are the Fastest-Growing Segment of Future Franchisees

October 30, 2019

Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by  Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019. That’s up 6% over Q2 and up

Mobile Phones Surge in 2019 as Top Source for Franchise Prospects

October 10, 2019

Smartphones are growing at an even faster rate this year as the No.1 way that franchise prospects begin their investment process. After several years of single-digit growth, the smartphone share of new franchise inquiries grew 12% over the past 12 months – reaching a full 73% of Internet inquiries originating on a mobile phone.  That’s

Who Buys Franchises? Portals Show Focused Intent

March 20, 2019

With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers shows the majority are focused on talking to only one

Who Buys Franchises? Prospects Are Financially Stable and Diverse

February 20, 2019

Franchised businesses can be started at a wide range of investment levels, so it’s no surprise that portals generate leads from a wide range of income levels. But a closer looks shows prospective buyers may be more financially stable than you’d think. That’s according to the largest study of franchise prospects to date. The Franchise

Who Buys Franchises? Prospects Span All Generations

January 23, 2019

The next generation of business owners is likely to be younger than you might think. According to the largest study of prospect franchise buyers to date, more than half of those interested in buying a business are under the age of 50. Baby Boomers and older are still a force to be reckoned with, and

Franchise Marketers, Do You Know WHERE Your Prospects Are?

January 11, 2019

Franchisors, there’s a huge mismatch in your new-unit sales funnel – 67% of all franchise inquiries are sent outsite of business hours, times that don’t lend themselves to an immediate phone conversation. And that problem gets tougher for national franchisors, when you consider the vast expanse of the 50 states and 6 main time zones

Prospect Data Shows Contact Opportunity Beyond Business Hours

January 2, 2019

If you work in new franchise development, you know how crucial the first phone call is – and how hard it is to make that phone connection. Year after year, contact rates for the franchising industry remain challenging, and now we know why. It boils down to this: There’s an eye-popping mismatch between typical business

Franchises See Mobile Recruitment Triple

October 11, 2018

Franchise development teams, take note: The mobile Internet revolution has up-ended the top of your marketing funnel. Internet franchise portals are the leading source of inquiries from potential franchise owners, and the smart phone is their Internet connection of choice. That’s according to new research shared at the Franchise Leadership and Development Conference in Atlanta,

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